Lead, SMC Customer Insights

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for an SMC Customer Insights Lead to join Snap Inc. This role will take responsibility for driving research studies and analytics that empower sales teams with vertical and product sales insights, ultimately supporting advertiser revenue growth.

The successful candidate will lead the execution of SMC customer insights projects that address the needs of advertisers across industries, with a focus on uncovering actionable insights to optimize go-to-market strategies and inform sales narratives. The role is ideal for someone with proven B2B research and analytics expertise, a passion for delivering impactful insights, and the ability to thrive in a fast-paced, collaborative environment.

The ability to build strong cross-functional partnerships with SMC Sales, Revenue, Growth, Marketing, and Data Science teams will be critical for success in this role. The position will report to the SMC Head of Insights and is an excellent opportunity to contribute to key revenue-driving initiatives at Snap Inc.

What you’ll do:

• Analyze data from audience databases and other sources to identify opportunities to improve the sales content that is used by sales, business development, revenue, and marketing teams

• Develop sales and marketing materials such as sales presentations, insights decks, narratives, 1-pagers, etc.

• Conduct surveys, interviews, and other research methods to understand customer experience, needs, pain points, behaviors, and preferences

• Develop a deep understanding of advertiser customer journeys and their needs across different website sessions and visits

• Create compelling customer personas, advertiser flows, wireframes, and other design artifacts to inform product, marketing, and sales solutions

• Collaborate closely with sales teams to craft data-driven sales pitch documents and narratives that resonate with advertisers, leveraging insights to tell a compelling story

Knowledge, Skills & Abilities:

• Experience with qualitative methodologies - individual and group interviews, diary studies, direct observation, think-aloud usability experience testing, etc.

• Familiarity with audience and industry insights platforms like GWI, Mintel, etc.

• Hands-on experience with tools like Qualtrics

• Ability to present and brainstorm research findings with both technical and non-technical/business audiences

• Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the bottom line of the business in the short-term and long-term

Minimum Qualifications: