Director, Partner Growth Marketing

Twin Health 

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. 

Working here  

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity 

We seek a highly motivated and results-driven Director of Partner Growth Marketing to join our growing Partner Growth Marketing team. The ideal candidate will be responsible for developing and executing strategies to drive mutual success, ensuring alignment with the company's goals, and maximizing the value of our partnerships. You will work closely with internal teams and partners to deliver innovative solutions, strengthen relationships, and achieve long-term business growth.

As the Director of Partner Growth Marketing, reporting to the Vice President of Partner Growth Marketing, you will play a key role in expanding our member base by overseeing marketing campaigns and maintaining strong relationships with strategic partners. You will focus on driving member acquisition through successful partner launches, ongoing awareness, and deepening marketing relationships to ensure ongoing partner growth.  

This role involves strong cross-functional collaboration with Sales, Partner Success, Lifecycle Marketing, Marketing Operations, and Clinical Operations to align with the company's growth objectives. The ideal candidate will oversee partner marketing for enterprise partnerships and select self-insured employers, from sales support to ongoing growth, including sales presentations, marketing onboarding, program launches, and ongoing partner management to ensure success.

The ideal candidate will have substantial experience in B2B2C marketing, managing large enterprise accounts and self-insured employers, implementing best-in-class marketing strategies to drive membership growth, and building lasting relationships. In this role, you will be the primary marketing contact, facilitating seamless collaboration and delivering impactful marketing campaigns that drive positive outcomes.

Responsibilities 

• Partner Relationship Management:
• Build and nurture strong relationships with enterprise and employer partner marketing leads (marketing and communications teams) responsible for member marketing approvals and initiatives. 
• Collaborate closely with partners to understand their unique needs, objectives, and member demographics, driving strategies that enhance member engagement and increase conversion rates.
• Lead operational planning and readiness for all marketing needs for Enterprise and Self-Insured Employer partners.
• Develop and maintain a communication framework to strengthen partner relationships and report key performance metrics to highlight the impact of marketing activities aligned with partner and business goals.

• Campaign Planning and Execution:
• Secure best-in-class marketing campaigns with partners to drive member growth.
• Oversee the planning and launch of partner marketing campaigns. 
• Work with marketing to create ongoing partnership materials, including toolkits, open enrollment resources, and other healthcare benefit assets that support driving member growth.
• Collaborate with lifecycle marketing to guide partner marketing campaign journeys and partner-led communications, ensuring alignment with overall company objectives to drive member grow