Global Marketing Community Strategist, Consumer Audience

Challenge
We're building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences.

Sleep apnea is just the start. We're building a connected health ecosystem at ResMed, and we are looking for the architects of the future consumer health experience. It won’t be easy.
 

Overview
You are the Global Marketing Community Strategist, Consumer Audience, responsible for designing platforms and partnerships to unite people living with obstructive sleep apnea (OSA). You will direct community-building strategies that educate, support and connect – on and offline. You harness the power of social media to bring people together. You possess in-depth, expert knowledge of social media, digital communities, patient advocacy and engagement, and healthcare marketing. You recognize that once our community’s emotional and educational needs are met, we become empowered and inspired to take positive actions – leading to better health behaviors and increased quality of life.

As a creative thinker, you understand how to keep your on- and off-line audience riveted with authenticity, motivating insights and relatable storytelling. Your mission is to deeply understand the challenges of living with OSA while helping people partner with their healthcare teams through education and guidance. You know how to create a bridge between people’s health challenges and the human side of the healthcare business by infusing your company values, brand culture and mission to build a deeper, more personal connection with your audience.

As an inspirational leader, you anticipate business challenges and enjoy shaping and influencing strategic marketing plans with data-driven ideas and results-evoking work to meet global and regional objectives.

Sound like something that you’d enjoy? Keep reading!

Let’s talk about the role

• Develop a deep understanding of the OSA consumer audience and their needs for connectivity given challenges of living with chronic sleep apnea
• Translate this intimate consumer knowledge to tangible and actionable community communications and programming, compelling people to take action while empowering to move forward in pursuit of better health
• Design platforms/partnerships to connect people living with OSA for education, support and ultimately, CPAP therapy – creating measurable impact on the business
• Lead our community engagement strategy and identify how to partner with patient interest groups to ensure the organizations and its members are informed of the latest
• Partner with digital marketing, creative, and other cross-function teams to deliver comprehensive, integrated, and compliant community strategies to drive education, engagement, acquisition, relationships, word-of-mouth, and improve overall adoption while driving internal process improvements
• Lead project team to achieve milestones and objectives by tapping into emotions with relatable people stories and procured user-generated content to inspire prospective CPAP users to advocate for their healthcare needs along the diagnosis and treatment continuum
• Grow and foster community engagement to increase number of people prescribed PAP therapy and cultivate brand advocates
• Collaborate in creating and optimizing inspiring creative, community growth and management, real-time responses, relevant partner content, and audience engagement for online communities
• Inspire regional teams to adopt proposed community-building strategies while enabling leads to build country/region-specific community programming
• Champion the voice of the consumer across the entire business, ensuring that our organizational empathy and understanding of this audience is progressing at a pace that matches the growth potential of this new area for ResMed
• Support consumer marketing efforts for pilots and experimentation in new areas within innovation and transformation teams including emerging areas and technologies, segments and partnerships

Why You'll Love ResMed:

• Impact at Scale: Your work will touch millions of lives, empowering better health on a global level.
• Cutting Edge Culture: We embrace experimentation, agile development, and push the boundaries of digital.
• Collaborative Community: Join a team of passionate, brilliant minds dedicated to changing the world.
• Valued and rewarded: We offer a generous comp package, great flexibility, and travel to cool locations as part of this role.
   

Let’s Talk About You

• Minimum of 8 years of experience in consumer marketing, preferably in the healthcare sector
• Deep consumer audience understanding along with behavioral changing know-how
• Understanding of conte