Sr. Director - Market Research & Insights

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Creators are Adobe’s next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the senior leader for Research & Insights, you will uncover the truths that shape product bets, marketing strategy, and innovation across our Creator portfolio of AI, Video, Photo/Imaging, and future creator products. Reporting to the VP of Creators, you’ll build a nimble, high-impact team, set a rigorous mixed-methodology agenda, and turn signal into strategy for executives, PMMs, and product leaders.

What You’ll Do

• Insight Agenda & Rigor – Own the end-to-end research roadmap: qual, quant, competitive, and customer segmentation. Design studies that eliminate bias and surface impactful insights.
• Customer & Market Intelligence – Map creator segments, workflows, and unmet needs; monitor category shifts and competitive moves to keep Adobe ahead of the curve.
• Decision-Ready Storytelling – Translate data into clear narratives that influence product roadmaps, pricing, GTM, and AI priorities; present to senior leaders and cross-functional
partners.
• Team & Craft Leadership – Recruit, mentor, and motivate a small distributed team of senior researchers; instill methodological excellence and a bias for action.
• Cross-Functional Impact – Partner daily with PMM, Analytics, Data Science, User research and Design to embed insight into every decision and launch.

What Makes You Successful<