Senior Partner Marketing Manager

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Scope: Own the strategy, creation, and execution of scalable partner marketing campaigns that drive awareness, enablement, and co-sell activation across Deel’s partner ecosystem, with a focus on Core and Emerging partners. This role translates the overarching partner narrative into high-impact, repeatable marketing programs and works closely with partner managers to activate campaigns that generate pipeline and deepen partner engagement.

You’ll collaborate closely with the Senior Partner Experience Manager to ensure campaigns align to Deel’s GTM identity and messaging frameworks, while working hand-in-hand with Partner Managers to deliver results-driven activations.

Responsibilities:

Campaign Development & Execution

• Design and execute repeatable marketing campaigns across the partner lifecycle, including co-branded plays, ABM programs, and demand-gen initiatives.

• Build “campaigns-in-a-box” that can be localized and deployed by Partner Managers across regions and partner types.

• Manage campaign calendars, stakeholder alignment, and delivery process end-to-end, ensuring timely and effective execution.

Asset Creation & Activation

• Develop and produce campaign assets such as landing pages, social kits, email templates, event toolkits, and promotional content.

• Localize and adapt assets for priority geographies and partner segments.

• Ensure all materials align with Deel’s partner brand standards and value propositions.

Partner Activation & Pipeline Acceleration

• Collaborate with partner managers to design campaigns that drive top-of-funnel activity, influence pipeline, and accelerate active opportunities.

• Work with Marketing Ops to track campaign performance, measure ROI, and optimize based on results.

• Use data to identify and prioritize campaign opportunities aligned to strategic GTM plays and partner segmentation.

Cross-Functional Collaboration

• Partner with the Senior Marketing Manager - Content and Comms to ensure campaign creative, messaging, and activations are consistent with Deel’s partner GTM strategy.

• Work with Regional Marketing and Events to integrate campaigns into field activities and partner event sponsorships.

• Collaborate with Product Marketing and enablement teams to ensure partner campaigns are integrated into larger GTM initiatives and supported with relevant training and resources.

Measurement & Optimization

• Define and