The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

PayPal is seeking a bold, visionary, and strategic creative leader to serve as Senior Director, Global Brand. This is a defining role at the helm of PayPal’s global brand—owning and evolving our voice, tone, identity, and behavior across every consumer and business touchpoint. You will be responsible for shaping the company’s brand strategy, guiding its global expression, and delivering breakthrough creative that fuels awareness, affinity, and growth.

Job Description:

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy focused on enhancing PayPal's marketing strategy and brand identity that inspires others
• Oversee and direct the development of creative strategies, content programs and campaigns with direct impact on PayPal revenue, expense, budget, and growth
• Negotiate with and influence the decision-making of senior internal and external executives and decision-makers
• Create operational and strategic objectives and plans for fostering brand loyalty using domain knowledge and extensive expertise
• Provide guidance to critical cross-functional and cross-organizational teams focused on business transformation across PayPal
• Identify and resolve strategic problems or issues by developing new or innovative solutions

Minimum Qualifications:

• Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

As the steward of PayPal’s brand, you will lead cross-functional creative and brand teams, align stakeholders across the business, and deliver consistent, high-impact storytelling that reflects our values, drives business performance, and positions PayPal as a category leader in the global fintech landscape.

Key Responsibilities

Brand Strategy & Identity Leadership

• Lead the development and global implementation of PayPal’s brand strategy—rooted in customer insight, competitive positioning, and company vision.

• Own and evolve the brand’s core elements: voice, tone, behavior, narrative, naming, architecture, and design systems—ensuring alignment across geographies, channels, and audiences.

• Drive brand governance and brand architecture across PayPal’s product and services portfolio, balancing consistency with local and cultural relevance.

Creative Leadership & Brand Expression

• Set the creative vision and define the bar for excellence in PayPal’s brand storytelling, advertising, and commu