FLEX Senior Manager, Marketing – MGM Collection US and Canada

This is a temporary position.   

The Senior Manager Marketing, MGM Collection is part of the US/CAN integrated marketing team and is the brand guardian in continent, also responsible for developing and executing demand generation marketing strategies and tactics across a variety of owned, earned, and paid channels. The senior marketing manager will work closely with the US/CAN Demand Generation team, media planning and strategy team, brand marketing, brand management to execute a variety of marketing activities to achieve the MGM Collection Marriott Bonvoy owned channel booking goals. The MGM Collection Marketing Manager will offer property marketing support for the MGM Collection hotels in supporting the MGM Collection properties in activating to utilize Marriott Bonvoy owned marketing strategies and channels. Marketing manger will be responsible for MGM Collection content development, demonstrating proficiency in crafting compelling narratives, capturing, and editing visual content, and writing effective marketing copy across various channels such as web, email, social media, collateral, paid advertising channels, digital platforms, and beyond. They will support execution across owned channels including web, email, group marketing tools and tactics, also some paid media, and more. They will work closely with brand management ,brand marketing, and continent stakeholders to understand business needs and priorities, identify strategic messaging recommendations, and support execution across relevant channels. They are an effective project manager and able to manage multiple key stakeholders with competing demands from MGM stakeholders and Marriott.

 

This role will be a part of our Field Marketing organization and will also partner with our demand generation to verify all marketing efforts are effectively integrated with the efforts of the organization to support US/CAN business needs. They are expected to offer not only strategic insights but also provide executional support for marketing tactics in a scalable manner. This individual should be prepared to challenge traditional thinking and find new, innovative, and thoughtful ways to reach consumers of their brands. This role will also serve to ensure the MGM Collection hotels are fully activating their Hotel Website content ( HWS) , Prearrival emails, Marriott Bonvoy Offers ( MBOP) where appropriate to drive the revenue strategy on our owned Marriott channels. Success is measured by how well they help drive room night and ancillary revenue for their brands in Marriott owned booking channels as well as  drive Marriott Bonvoy brand awareness and affinity for the MGM Collection, and how well they leverage the resources around them to create compelling and creative marketing campaigns.

 

This role will also be responsible for managing and executing BETMGM placements in Marriott owned channels per contract requirements, and working with the Marriott lead for MGM Collection to report out support for the BETMGM program for Marriott Bonvoy Members.

 

In addition, this role will partner with our Marriott Bonvoy Moments team for the creation and activation of Marriott Bonvoy Moments for the MGM Collection properties. Senior Marketing Manger will the liaison with the MGM Collection properties and our Marriott Bonvoy Moments team.

 

The MGM Collection licensing agreement includes marketing placements in MGM owned channels, this role will build out the strategy, creative, partner with the MGM team for implementation and tracking to support Marriott Bonvoy.

 

 

CANDIDATE PROFILE

 

Education and Experience

 

Required

• Bachelor’s degree in Marketing, Public Relations, Communications, Business, or a related major
• 2-5 years experience in sales, marketing, digital, or related professional area

 

Preferred

• Hospitality marketing or digital advertising agency experience preferred.
• Demonstrated ability to develop and implement successful marketing tactics.
• Experience with content production and/or marketing copywriting.

 

                 

CORE WORK ACTIVITIES

 

Marketing Activities

• Develop strategic and tactical plans that maximize revenue potential across digital marketing channels for the brand, working in collaboration with brand management, and marketing teams.
• Aggregate and create original visual content from asset libraries.
• Write and edit effective marketing copy, adapted to specific placements.
• Create and manage content calendars across relevant channels. Plan and execute content distribution through traditional, email, digital, public relations, social channels, etc.
• Understand brand business needs and priorities and support these needs through effe