Jobs and Careers

Marketing Director

Children's National Hospital

Silver Spring, United Statesfull_timeVerifiedPosted 13 Nov 2024

💰 $229,257/yr($137,550/yr – $229,257/yr)

About the role

Marketing Director - (2400036D)

Description

The Director of Marketing is responsible for developing, implementing, measuring, and optimizing integrated marketing strategies that align with and advance Children's National Hospital's strategic business objectives. This role will lead the teams responsible for consumer marketing strategies, advertising (including brand, service line, national reputation, and foundation), brand management, market research, and market analysis. The Director will ensure that marketing programs deliver measurable ROI and contribute to the growth and success of the organization.

This position is instrumental in driving the growth and success of Children's National Hospital by leveraging strategic marketing initiatives that enhance the hospital's reputation, stakeholder patient engagement, and support fundraising efforts, including:

• Develop and implement data-driven, integrated marketing strategies to support the hospital's clinical, research, community health, and philanthropic goals.
• Lead the execution of consumer marketing strategies across multiple platforms, including digital, print, broadcast, and emerging media.
• Oversee advertising initiatives, focusing on building brand equity, enhancing service line awareness, promoting national reputation, driving recruitment and supporting the Foundation's fundraising efforts.
• Drive brand management, ensuring consistent messaging and visual identity across all marketing initiatives.
• Lead market research and analysis efforts to identify trends, assess competitive landscapes, and support strategic decision-making.
• Collaborate with cross-functional teams, including clinical, research, human resources, philanthropy, and community outreach departments, to align marketing efforts with institutional goals.
• Manage external agencies and vendors to ensure high-quality execution of marketing initiatives.
• Develop and manage budgets for marketing programs, ensuring cost-effective strategies that deliver measurable ROI.
• Monitor and report on marketing performance metrics, providing insights and recommendations for optimization.

Qualifications

Minimum Education
Bachelor's Degree Marketing, Business Administration, Health Care Administration, Public Administration or other related field. (Required)
Master's Degree Marketing, Business Administration, Health Care Administration, Public Administration or other related field. (Preferred)

Minimum Work Experience
12 years Progressive related experience (Required)
10 years Supervisory/management experience in related job function. (Required)

Required Skills/Knowledge
Bachelor’s degree in marketing, communications, business administration, or a related field. Master’s degree preferred.
Minimum of 10-12 years of experience in integrated marketing, with a focus on healthcare, nonprofit, or consumer marketing preferred.
Proven experience in leading and managing marketing teams and cross-functional collaboration.
Strong understanding of integrated marketing communications, including digital, social media, traditional advertising, and content marketing.
Demonstrated success in developing and executing marketing campaigns that deliver measurable results.
Experience with market research, analysis, and data-driven decision-making.
Strong budget management and vendor negotiation skills.
Excellent communication, leadership, and project management abilities.
Experience with CRM.

Functional Accountabilities
LEADERSHIP AND MANAGEMENT

Work effectively as part of the integrated management team led by the Chief Marketing and Communications Officer, which includes Strategic Communications, Marketing, Provider Relations, Digital Strategy, and Foundation. Collaboratively lead the development and execution of strategically focused plans that engage and activate stakeholders, promote and protect the brand a