Public Relations Coordinator, Sandro-Paris, New York, NY

SMCP - Sandro, Maje, Claudie Pierlot

Position:  Public Relations Coordinator, Sandro - Paris (North America)

Location:  SMCP North America Headquarters, 44 Wall Street / 20th Floor, New York, NY  10005

COMPENSATION RANGE:  $26.00 - $28.00 Per Hour

Who We Are

SMCP is a prominent global leader in the luxury fashion market, celebrated for its Parisian Chic ready-to-wear and accessories collections.  Operating across diverse international hubs, from Shanghai to New York City, our commitment to sustainable growth defines our brand values.  With a portfolio comprising four distinguished global brands – Sandro, Maje, Claudie Pierlot, and Fursac – our influence spans 46 countries from free-standing lifestyle boutiques to leased concession shop-in-shops and off-price outlets.  Complementing our physical presence, our eCommerce websites in the U.S. and Canada extend our reach as we continue to shape the future of Contemporary Luxury Fashion across the globe. 

Visit our Global Company website at https://www.smcp.com/en to learn more. 

What Sets Us Apart as an Employer in the Global Luxury Fashion Space

At SMCP, our distinctiveness as an employer in the global luxury fashion sector lies in our unwavering commitment to Corporate Social Responsibility (CSR). Anchored by three pillars – Product, People, and Planet – our CSR strategy is a testament to our dedication to sustainability and Diversity, Equity, Inclusion, and Belonging (DEIB).  Our clearly defined core values, instilled from the top down, form the bedrock of our organizational culture.  Here at SMCP, we prioritize the well-being and satisfaction of our 6500 world-wide passionate entrepreneur team members.  Our strong financial results are bolstering or appeal as an employer, marking 2021 as our “comeback” year.  Add to this mix our uniquely coveted Parisian chic merchandise collections, and you have an employer that not only sets trends in the fashion world but also cultivates a work environment that fosters innovation, diversity, and success.  Here at SMCP, passion meets purpose, and together, we redefine the future of luxury fashion. 

What We Are Looking For

We are seeking a highly organized, driven, and culturally attuned Public Relations Coordinator to support our North American communications efforts and elevate Sandro’s brand image across the region. This role will work closely with the US and global teams based in Paris to shape and execute a comprehensive media value strategy across VIP, KOL, traditional media networks, and agency partnerships.

Organizational Structure - Reporting Relationships

Internal:

• Direct Supervisor:
•      SANDRO-PARIS Marketing Manager 
• Department Head:
•      SANDRO-PARIS SR. Brand Director

Essential Duties and Job Responsibilities:

Job responsibilities include but are not limited to the following: 

Media & Influencer Support

• Help build and maintain strong working relationships with fashion editors, celebrity stylists, influencers, talent managers, and other key media contacts
• Assist with coordinating influencer and celebrity gifting or dressing, making sure items are sent & returned on time and aligned with brand campaigns
• Respond to day-to-day press and stylist inquiries, ensuring all requests are handled quickly and professionally
• Keep contact lists and media databases organized and current to ensure efficient outreach and follow-up

Sample & Logistics Management

• Manage the movement (trafficking) of samples between our New York office, stylists, media outlets, influencers, and agency.
• Keep the PR sample closet organized and up-to-date using FashionGPS
• Place seasonal sample orders to support press coverage, influencer content, and celebrity dressing opportunities

Event Support

• Assist in organizing and executing press and influencer events, including seasonal Press Days in NY & LA in partnership with agency
• Support guest list management, press outreach, and influencer RSVPs for all events, alongside PR agency
• Help with event logistics including shipping, setup, gifting, and on-site coordination

Reporting & Monitoring

• Track and record all press coverage, influencer posts, and celebrity mentions across digital, print, and social channels
• Put together weekly and monthly recaps, and assist with reports after major campaigns or events
• Use Launchmetrics and Wearisma to help measure media impact, gather data, and report on PR performance