Senior Business Development / Market Segment Lead: Embedded Edge/Microcontrollers

About SiFive

As the pioneers who introduced RISC-V to the world, SiFive is transforming the future of compute by bringing the limitless potential of RISC-V to the highest performance and most data-intensive applications in the world. SiFive’s unrivaled compute platforms are continuing to enable leading technology companies around the world to innovate, optimize and deliver the most advanced solutions of tomorrow across every market segment of chip design, including artificial intelligence, machine learning, automotive, data center, mobile, and consumer. With SiFive, the future of RISC-V has no limits.

At SiFive, we are always excited to connect with talented individuals, who are just as passionate about driving innovation and changing the world as we are.  

Our constant innovation and ongoing success is down to our amazing teams of incredibly talented people, who collaborate and support each other to come up with truly groundbreaking ideas and solutions.  Solutions that will have a huge impact on people's lives; making the world a better place, one processor at a time. 

Are you ready?  

To learn more about SiFive’s phenomenal success and to see why we have won the GSA’s prestigious Most Respected Private Company Award (for the fourth time!), check out our website and Glassdoor pages.

Job Description:

Business Development / Market Segment Lead; Job Description

The lead of a market segment is responsible for defining, articulating and implementing a strategy for a specific market that will maximize SiFive’s business opportunity over a three to five-year period. This role requires a deep understanding of the segment, including hardware, software, tools, the value chain and profit pools.

We are looking for a BD / Market Segment Lead for the Embedded Edge/Microcontroller market. This includes deeply embedded CPU use cases such as microcontrollers, embedded controllers, storage controllers, Edge AI, or deep embedded applications such as touch controllers, image sensors, or analog and MEMS devices.

Some responsibilities include: 

• Strategy Development; Creating a clear vision and strategy for the segment, including objectives (TCV, market share gains, golden design wins, Gartner magic quadrant as possible examples) and how to achieve them as well as identifying potential obstacles and strategies to mitigate them

• Defining the “Why SiFive” for the segment; This involves understanding the approach incumbents take to solve the problem today, market dynamics causing unmet needs, competitive landscape etc.

• Working alongside the Product Manager & Product Team, driving the “Whole product definition”; 

  • Identifying required collateral and tools, along with creating compelling roadmaps for both hardware and software pieces from SiFive

  • Identification of key partners that provide vital, complementary-to-SiFive technology with the objective of increasing the value and credibility of the SiFive offering as well as derisking a customer’s choice to select SiFive. There is also the goal of driving the relationship with 3rd parties toward a “SiFive first” mentality

  • Identification of key software ecosystem needs and driving resolution across ecosystem to achieve these, either uniquely by SiFive or through collaboration with 3rd parties including RISE

  • Contributing to product development by understanding customer preferences and driving the definition of SiFive’s hardware and software roadmaps (and potentially the company’s business model) to align with the segment’s future requirements

• Segment Collateral; This person is accountable for ensuring SiFive’s commercial team is armed with the appropriate materials to be successful (as measured by closing deals in a timely manner) in customer engagements

• Customer Engagement; This person will be visiting customers directly and with the sales team to drive activities within