Senior Product Marketing Manager - Connectivity
BoeingAbout the role
Job Description
At Boeing, we innovate and collaborate to make the world a better place. We’re committed to fostering an environment for every teammate that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.
Join Boeing Global Services (BGS) as a Senior Product Marketing Manager for In‑Flight Entertainment and Connectivity (IFE/IFC) in Seattle, WA and help shape the next generation of passenger experience and airline connectivity solutions. This is a high‑impact, customer‑facing role for a commercial marketer who can translate complex technical capabilities into clear airline value — launching retrofit and line‑fit IFE/IFC solutions that drive revenue, reduce operational friction, and enhance passenger satisfaction and sustainability. You’ll partner with Sales, Strategy, Engineering and product teams to develop go‑to‑market plans, enable global account teams, and win transformational aftermarket and line‑fit business.
Why this role matters
Own the go‑to‑market strategy for a growing portfolio of IFE/IFC products and services that influence passenger experience, ancillary revenue, operational efficiency, and airline differentiation.
Directly influence product roadmaps, connectivity partnerships (satcom/LTE/5G), pricing, certification sequencing, and aftermarket growth for a globally recognized aerospace leader.
Be a visible voice for IFE/IFC at operator forums, OEM and lessor briefings, and cross‑functional leadership meetings — turning operator insights into scalable commercial wins.
Position Responsibilities:
What you’ll do
Architect GTM Strategy: Build and execute high-impact GTM playbooks—prioritizing fleet types, regions, and airline business models—to maximize ARPU (Average Revenue Per User) and aftermarket demand.
Translate Complexity into Value: Distill technical performance (latency, throughput, SWaP, LEO/GEO constellations) into compelling "Why Boeing" narratives that resonate with airline CEOs and COOs.
Lead Competitive Intelligence: Conduct deep-dives into the competitive landscape to build "Battle Cards" and win-themes that empower our global sales teams to beat incumbent and disruptor threats.
Drive Commercialization & Pricing: Use operator intelligence to inform value-based pricing, bundled service strategies, and lifecycle positioning from launch through upgrade.
Enable the Field: Act as the SME for sales enablement, equipping account teams with ROI models, business case analyses (CAPEX/OPEX), and installation timelines that accelerate the closing cycle.
Cross-Functional Orchestration: Align Engineering, Certification, and Supply Chain to ensure our commercial promises match our technical and operational readiness.
What we’re looking for
The "Technical Translator": A proven track record of taking complex, technical platforms (SATCOM, Avionics, or SaaS) and scaling them through clear, value-driven marketing.
Market Strategist: Experience building TAM/SAM models and segmenting markets based on data-driven use cases (e.g., streaming, operational datalinks, or IFE advertising).
Influencer & Communicator: Ability to command a room of executive stakeholders, simplifying the complex without losing the technical substance.
Basic Qualifications (Required Skills/Experience):
5+ years in Product Marketing, Product Management, or Commercial roles focused on In-Flight Entertainment and Connectivity (IFEC), SATCOM, or aerospace digital systems.
Preferred Qualifications (Desired Skills/Experience):
10+ years in Product Marketing, Product Management, or Commercial roles focused on IFEC, SATCOM, or aerospace digital systems
Direct experience with LEO/MEO/GEO satellite partnerships and onboard network integration
Understanding of certification drivers (FAA/EASA) and how they impact speed-to-market
Experience in SaaS or subscription-based monetization models within a hardware environment
A background in Sustainability Messaging—quantifying how equipment consolidation and weight reduction impact airline carbon goals
Bachelor’s degree in Marketing, Business, or Engineering; MBA preferred
Drug Free Workplace:
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.
Pay & Benefi
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