Senior Marketing Manager - Non Personal Promotion/Imunno-Oncology

Why AstraZeneca:  

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death. 

This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life. 
 

What You’ll Do: 

The Senior Marketing Manager of Non Personal Promotion, will be responsible for the execution of HCP media and digital marketing efforts in the US on a set of IMFINZI indications, and potentially support the launch of new Oncology products within the growing portfolio. This role may also support Consumer marketing efforts within the IO franchise. This position is in person, based in Gaithersburg, MD and will report to the Senior Director of NPP & Consumer Marketing, IO.  

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market for a set of IO indications 

• Support the HCP digital launch activities for new Oncology products within the IO franchise 

• Lead implementation of innovative HCP digital marketing strategies and programs in the US market 

• Support the creation of HCP campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions 

• Manage creative projects and workflow with agency and media agency of record 

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market 

• Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution 

• Potentially create consumer marketing strategies and tactics across a tumor type with multiple indications for IMFINZI 

• Support the overall IMFINZI pan tumor consumer approach across all indications by partnering with broader consumer team 

• Contribute to a team culture built on the foundation of trust, open communication and fun 

• Collaborate with legal, regulatory, and compliance stakeholders to ensure development and executi