Manager, Brand and Retail Media

Looking for a job to get you out of bed?

Casper is looking for a Manager, Brand and Retail Media to join our Acquisition Marketing Team. This person will own end-to-end strategy and implementation of cutting-edge marketing campaigns across TV, radio, podcasts, print, and OOH in partnership with the Director of Media. The ideal candidate will have extensive experience in managing agencies and traditional media programs as well as a demonstrated ability to build partnerships both inside and outside an organization and an innate passion for breaking new ground. This Manager will be responsible for test design, results reporting and analysis, budget management within and across these specific marketing channels, and informing the tradeoffs/benefits of how each channel fits into the larger media channel portfolio.

Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper has Sleep Shops across North America and its products are available at a growing list of retailers.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

• Drive offline channel performance to meet customer and revenue targets, and perform weekly/monthly/quarterly analysis across TV (linear & nonlinear), audio (streaming & terrestrial/satellite radio and podcasts), print, and OOH to inform learnings, best practices and the evolution of each channel.
• Deploy regular testing within all channels, with the ultimate goal of establishing new, scalable marketing/targeting strategies to drive customer acquisition and business growth
• Develop a strong and collaborative relationship with Casper's creative team, ensuring creative best practices are top of mind for each channel 
• Work as a fluid member with other members of the Acquisition media team (including digital counterparts), to properly distribute budget to opportunities with the highest return
• Foster a culture of continuous optimization by developing and implementing a framework for iterative testing.
• Develop and maintain strong vendor and agency relationships, troubleshooting issues and ensuring strong brand positioning.
• Consult with internal leadership in order to prioritize and optimize high impact opportunities.
• Inform creative development to optimize campaigns and further learnings via testing agendas.
• Work closely with analytics/marketing science team to measure impact of media efforts and help develop model attribution solutions

Our dream candidate

• 5-7 years progressive experience in brand and performance marketing, ideally in an e-commerce company, omni-channel or startup environment
• Former agency experience is a plus
• Expert-level in managing upper funnel media campaigns
• Demonstrated ability to work independently, lead and hit fixed goals
• A rigorous, data-driven, and highly analytical mindset with a strong understanding of attribution models, match market testing and consumer segmentation
• Ability to build an offline media plan taking into account CPM, messaging, audience reach and performance based optimizations to yield the highest ROI
• Excellent communication skills, both written & verbal
• High degree of creativity and ability to tell stories
• Excellent negotiation and communication skills
• Strong organizational skills and ability to manage multiple projects/priorities, and develop and execute quarterly business planning
• Highly proficient in Google’s suite of products and third-party analytics platforms.
• Experience with other media channels a plus
• Experience working with different business units and different goals, including retail, wholesale, and blended/omni-channel, all of which lead to one overarching revenue goal is a plus
• This is a hybrid role, requiring that you work an average of 1-3 days per week based at our spacious 3 World Trade Center office

Targeted Annual Base Salary Range: $93,000-120,000 USD

Casper’s compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service. 

We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, and other perks including:

• Participation in our HQ bonus program for some splurging