Senior Demand Generation Manager

Who we are

At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

About the Role

We're looking for a Senior Demand Generation Manager to build and scale the engine that drives pipeline for our enterprise business. You'll own the strategy and execution of programs that generate qualified opportunities across our target verticals, Media & Entertainment, Advertising, Government & Security, and Automotive.

This is a high-impact, high-visibility role reporting to the Head of Growth. You'll work at the intersection of brand and performance, translating our technical differentiation into campaigns that resonate with both developers evaluating APIs and C-suite executives making infrastructure decisions.

In this role, you will

Own the Demand Engine

• Design, execute, and optimize multi-channel demand generation programs (paid media, content syndication, ABM, email, events, webinars) that deliver measurable pipeline impact

• Build and manage the marketing funnel from MQL through SQL, working closely with Sales to ensure seamless handoffs and feedback loops

• Develop audience segmentation strategies across our key personas: technical developers ("Dev Dorothy"), media operators ("Media Meredith"), and business decision-makers ("Biz Brad")

Drive Pipeline Mathematics

• Set and hit quarterly pipeline generation targets tied to revenue goals

• Build attribution models and reporting dashboards that connect marketing activity to closed-won revenue

• Continuously test and iterate: A/B testing creative, channels, messaging, and targeting to improve conversion at every stage

Scale Our Enterprise Motion

• Partner with Enterprise Marketing to develop account-based programs targeting strategic accounts

• Create integrated campaign strategies that span digital, field events, and partner co-marketing

• Work with Product Marketing to translate technical capabilities into compelling value propositions for each vertical

Build the Foundation

• Establish scalable processes, playbooks, and infrastructure for demand generation as we grow

• Manage relationships with agencies, vendors, and technology partners (HubSpot, LinkedIn, Google, etc.)

• Collaborate with Marketing & Data Operations to ensure clean data, accurate attribution, and actionable insights

You may be a good fit if you have

Experience

• 5-7+ years in B2B demand generation, ideally at a developer tools, infrastructure, or enterprise SaaS company

• Proven track record of building and scaling demand programs that directly contributed to pipeline and revenue growth

• Deep expertise in marketing automation (HubSpot preferred), ABM platforms, paid media, and analytics tools

Skills

• Strong analytical chops—you think in funnels, conversion rates, CAC, and pipeline velocity

• Excellent project management abilities; you can orchestrate complex, multi-channel campaigns with many stakeholders

• Clear, compelling communication skills—you can write crisp copy and present data-driven recommendations to leadership

Mindset

• Comfortable operating in ambiguity at a high-growth startup; you build the plane while flying it

• Curious about AI and video technology—you don't need to be an ML engineer, but you should be excited to learn how our models work

• Collaborative and low-ego; you thrive working c