Marketing Lead, Airbnb.org

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

This position is employed by Airbnb Inc., however the role will provide direct support to Airbnb.org, an independent 501(c)(3) nonprofit that focuses on emergency response and provides temporary housing for people in times of crisis. Airbnb.org is governed by an independent Board of Directors and its mission is to unlock the power of sharing space, resources, and support in times of need. From Australia to France, hosts have opened up their homes and helped provide accommodations to over 200,000 people. Our goal is to exponentially increase Airbnb.org’s reach and impact over the next three years. Learn more at Airbnb.org.

The Difference You Will Make:

The Marketing Lead will play a critical role in helping to build the marketing strategy for Airbnb.org. You will be responsible for developing and implementing marketing programs and campaigns alongside leading our event strategy focused on increased awareness, growth and retention for Airbnb.org supporters. You will work collaboratively with cross-functional teams such as communications, growth marketing, host community, design, product, public policy, legal to help increase awareness and support of Airbnb.org. 

You are creative, innovative and collaborative while also having analytical skills to measure effectiveness. You have excellent communication skills and can think outside the box. 

A Typical Day: 

• Build and execute against the Airbnb.org marketing strategy and roadmap. Including branding and growth marketing campaigns, working on comms and PR, and helping to establish and build a co-marketing partnerships portfolio.
• Align the marketing roadmap with all cross-functional stakeholders across Airbnb.org and key Airbnb.com stakeholders to ensure mutually beneficial business objectives with external communications, marketing, product, host communications and community.
• Work directly with the Airbnb Communications team to develop an Airbnb.org Communication strategy to drive both awareness and engagement.
• Own the Airbnb.org Marketing vision and roadmap, getting cross functional alignment on objectives and key results across the Airbnb.org team and key Airbnb.com stakeholders, including External Communications, Marketing, Host Communications and Community.
• Build strong ties and strategic relationships with Airbnb.com Marketing, Community, Host communications, External Communications, and Partnerships to align and build towards mutually beneficial objectives.
• Be creative and resourceful in identifying new ways to amplify the Airbnb.org brand and supporter experience —define the opportunities, influence stakeholders to marshall the resources, and manage the team through execution.
• Work with the Brand Marketing Manager to identify new ways to grow awareness of the Airbnb.org brand. This includes brand marketing campaigns alongside other experiential marketing, partnerships, and communication strategies.
• Work with the Digital Marketing Manager to help develop the end-to-end experience for supporters that engage with Airbnb.org. This includes communications, reporting, retention, and satisfaction.
• Work with the Digital Marketing Manager to drive increased acquisition and retention of our recurring donation products and one-time donation experience. 
• Invest in the team’s career growth and building a diverse and an inclusive environment.

Your Expertise:

• 12+ years of experience in Marketing and/or Community strategy, 
• Experience building and managing teams including leading teams; 
• Experience in the social impact space (nonprofit, CSR, government, etc.) in the social impact, diversity and inclusion, nonprofit, and/or government sectors a plus
• Experience managing marketing end-to-end: Track record across acquisition, activation, engagement, and retention across a variety of performance marketing and community strategies.
• Deep experience on brand marketing focused on growing awareness of a brand from infancy through maturity. 
• Ability to work with data and access internal reporting tools.
• Proven track record of collaborating with large, complex cross-functional teams. Including designers and writers. 
• Fluency in product marketing and ability to work with product and engineering teams to create the best user-experience. 
• Strong written and verbal communication skills.
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