Assistant Director, Online Marketing Strategy, OGPS

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Department:

OGPS Graduate Marketing

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

Excluded

Job Description:

Summary:

The Assistant Director, Online Marketing Strategy, OGPS, serves as the primary lead for marketing strategy alignment, creative development, content creation, communications and technical integration for all AU online graduate and Lifelong Learning programs. Functioning as the online programs project manager, provides leadership in the success of meeting project goals as well as institutional priorities, efficiently and collaboratively. Partners with master’s program stakeholders within school units, online learning staff, third-party vendors and other internal AU units to maintain regular communication and documentation to support the health of operations and transparency across the online community. Additionally, the Assistant Director will manage and mitigate project risks, reconcile timelines with stakeholders, quality control deliverables, troubleshoot challenges, resolve dependencies and develop a cohesive strategy for promoting AU online programs. In this role, the incumbent will build and sustain project and program discipline across online programs’ marketing, designed visual content and web operations, with an eye toward best practices and standardization, institutional alignment and SEO/AEO optimization.

Essential Functions:

1.) OGPS Online Programs Operations

• Leads onboarding of programs into third-party vendor-managed partnerships and also leads online program migrations and transitions from online program management (OPM) vendors. Collaborate with program stakeholders to preserve integrity of academic programs in transition and the AU brand. Oversee brand compliant campaign delivery, champion AU values and priorities with vendor partners, drive accountability around timelines, risks management, timely communication and overall enrollment performance. Develop strong relationships with school and college marketing stakeholders as well as third-party affiliate partners and agency vendors. As a content publishing lead (CPL), establish governance and provide guidance to vendors and direct report staff and other stakeholders on adherence to strategy and brand alignment, while moving the work forward. Manage one direct report, Digital Marketing Specialist; providing leadership and coaching in the areas of visual design and web communications. The Assistant Director will review and quality control creative development materials to ensure that they are all strategic, production-ready, brand compliant and within standards and specifications of the intended output.

2.) Project Management

• The Assistant Director, Online Marketing Strategy, OGPS will identify and reconcile AU unit-level processes, create plans and establish procedures across the online graduate community of AU staff and vendor partners. Using project management frameworks and strategies, the AD will build trust among AU stakeholders and manage resources and tasks with efficiency. To manage expectations and coordinate efforts across complex teams and tasks, the AD will create plans of action, timelines, meeting agendas and other means of communication to ensure all involved parties are informed and updated.

3.) Social Media

• Periodic contributions to the graduate admissions social media accounts; concepting, writing, graphic design, content creation, approvals, etc.

4.) Other Duties

• Other duties as assigned by Supervisor.

Supervisory Responsibility:

• Supervises one full-time s