Senior Creative Producer - Mobile Gaming

The Opportunity

Mobile gaming creative is at an inflection point—AI is reshaping production, creative volume has become a competitive moat, and the winners are building systematic approaches to creative strategy. At Playvalve, we're capitalizing on this shift. We have 7 games in the US top 100 of their categories, 30M players across 90 countries, and 15 actively promoted titles. Our 4-person marketing team has been handling UA-based creative production at this scale through pure efficiency, but we need to evolve beyond that model to keep scaling. We're a Barcelona-based studio of ~40 with a 10X mindset, meetingless by design, optimizing for impact over headcount. We're hiring a Creative Producer to build our creative department from the ground up—to architect how creative strategy, production, and intelligence scale with our portfolio and the industry's evolution.

What You'll Build & Own

Creative Strategy & Intelligence

• Develop Playvalve's creative strategy across our portfolio—understanding what concepts drive performance, how creative patterns differ by game/audience, and where opportunities exist
• Build systematic competitive analysis processes—understanding market trends, creative patterns, opening/closing scene mechanics that drive performance
• Establish creative intelligence infrastructure: how we capture learnings, apply insights, and stay ahead of industry shifts
• Develop upper funnel creative strategy including ASO production frameworks and Custom Product Pages (CPPs) that complement UA efforts

Data-Driven Production

• Define what data we need to inform creative decisions and how to get it (concept Share of Voice by OS/network/app, creative type performance, attribution clarity)
• Translate analytics into creative direction: turn ARPDAU anomalies, ROAS trends, and attribution signals into testable creative hypotheses
• Own end-to-end creative production for performance marketing—from brief to delivery—across video ads, playables, static creatives, ASO assets
• Stay hands-on with AI tools to explore possibilities, challenge assumptions, and push the boundaries of what our production can achieve

Automation & Scale

• Deploy automation to maximize asset orchestration and production efficiency—building leverage into every part of the creative workflow
• Integrate AI tools strategically: understand what works, test applications, document limitations, scale what performs
• Collaborate with our engineering team to build internal creative production tools (gameplay recording systems, playable frameworks, asset generation)
• Continuously optimize the creative production pipeline for efficiency without sacrificing originality

Organization Design

• Craft and expand the organization you need to achieve your goals
• Build the right mix of internal capabilities and external partnerships based on what drives results
• Document processes, frameworks, and learnings so creative intelligence compounds over time

What You Bring

Must-Haves:

✅ Mobile gaming creative experience in puzzle, casual, hyper-casual, or hybrid games

✅ Data-driven approach—you can articulate what data you need and how to turn attribution signals into creative insights

✅ Strategic + hands-on balance—you can architect operations AND stay involved in the work, especially exploring AI tools

✅ Production management across internal teams and external partners while maintaining quality

✅ AI and automation literacy—you've tested tools, implemented automation, and can speak credibly about what works

✅ Technical collaboration skills—comfortable working with engineers to build creative production tools

✅ Business alignment—you speak ROAS, CPI, and eCPM as fluently as concepts and hooks

✅ Industry network—connected in mobile gaming creative circles, gathering intel through peers

Nice to Have: Experience with ASO creative strategy, familiarity with AppsFlyer/Sensor Tower, performance marketing background, track record building creative teams, game engine knowledge.

What We Offer

The Role: Architect Playvalve's creative operations from scratch with full strategic autonomy. Report directly to the CMO. Join a meetingless company—no status updates, no sync calls, just deep work and results.

Location & Flexibility: Based in Barcelona (office with terrace, BBQ, beer tap). Full flexibility policy—the marketing team comes in regularly because they want to, not because they have to.

Compensation & Perks: Competitive compensation based on experience, relo