Assistant Director of Graduate Admissions & Data Management

***Internal Candidates Only***
This position is open exclusively to current employees of HOOD COLLEGE.

Reporting directly to the Director of Graduate Admission, the Assistant Director of Graduate Admission & Data Management plays a key role in advancing graduate enrollment goals through the execution of recruitment, admissions, communication, and enrollment strategies. This position manages prospective student engagement from inquiry through enrollment, supports application review and decision processes, and collaborates closely with the Dean, Director, and faculty program directors to meet program-specific objectives. The Assistant Director also oversees the management, integrity, and strategic use of admissions data to support data-informed decision-making across the Graduate School. Responsibilities include maintaining and optimizing CRM systems, supporting back-end data processes, ensuring accurate applicant tracking, and upholding data governance. The role develops and monitors enrollment reports and dashboards, analyzes trends in lead generation, conversion, and yield, and supports bi-annual and annual graduate enrollment reporting. In partnership with internal stakeholders, the Assistant Director translates data insights into strategies that improve recruitment effectiveness and operational efficiency, while supporting continuous process improvement and the prospective student experience. Occasional
evening and weekend work is required for recruitment and orientation events.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Recruitment (30%)

• Implements Graduate School-wide and program-specific recruitment strategies aligned with enrollment goals; monitors and analyzes inquiry, applicant, and enrollment data to inform outreach and strategy adjustments.
• Identifies recruitment challenges and recommends data-informed solutions to improve pipeline development and conversion.
• Maintains current knowledge of academic programs, faculty initiatives, and market trends to effectively represent and promote offerings.
• Collaborates with faculty program directors to support recruitment efforts across on- and off campus initiatives.
• Manages prospective student engagement through personalized outreach and comprehensive follow-up strategies across multiple communication channels.
• Represents the Graduate School at recruitment events including open houses, information sessions, orientations, professional conferences, and other outreach activities.
• Conducts research and provides recommendations on new recruitment strategies, including domestic and international initiatives, marketing approaches, and student engagement practices.
• Assesses recruitment activities and outcomes to support continuous improvement in enrollment planning.

Admissions (20%)

• Serves as a primary point of contact for prospective students, providing timely and student-centered communication via phone, email, virtual, and in-person interactions; advises admitted students on next steps including registration.
• Reviews and evaluates application materials to assess academic readiness and determine initial standing in the admissions process.
• Coordinates with faculty program directors to facilitate timely review of applications and admissions decisions.
• Investigates and resolves application-related issues, escalating complex cases to the Director as appropriate.
• Supports international applicants by providing guidance on visa requirements and processes I-20 documentation; serves as a Designated School Official (DSO) or collaborates closely with the Primary DSO.
• Monitors provisionally admitted students for adherence to admission conditions and updates admission decisions accordingly.
• Provides regular updates to the Director and Dean on admissions activity and identifies trends, challenges, and opportunities for improvement.
• Participates in cross-training and provides support across admissions functions to ensure operational continuity.

Data Management & Reporting (25%)

• Maintains and optimizes CRM systems, including support for back-end configuration, data processes, and system enhancements.
• Ensures accuracy and integrity of admissions data, including applicant tracking and lifecycle management.
• Develops, monitors, and analyzes enrollment reports and dashboards to track lead generation, application conversion, and yield.
• Supports bi-annual and annual graduate enrollment reports.
• Partners with internal stakeholders to translate data insights into actionable strategies that improve recruitment effectiveness and operational efficiency.
• Upholds data governance s