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Senior Associate, Product Innovation

Royal Caribbean Group
United Statesfull_timeVerifiedPosted 25 Sept 2024

About the role

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

The Royal Caribbean Group has an exciting career opportunity for a full time Senior Associate, Product Innovation on the Private Destinations Development Team reporting to the Manager, Product Innovation.

 

This position will work on-site in Miami, Florida

 

The Sr. Associate, Product Innovation defines and develops strategic positioning for key consumer projects, which may include new ships and venues, modernized vessels, fleetwide programming, and brand product strategies, all with the goal of delivering the best vacations for Royal Caribbean International’s guests. This role will help develop concepts and strategies that directly respond to consumer insights, white space opportunities, and business needs in order to define the future of the vacation experience for the Royal Caribbean brand.

 

The ideal candidate will possess a combination of strategic, analytical, and creative thinking skills.  Additionally, strong written and verbal communications skills including storytelling and presentation abilities are essential as well. This role requires the ability to be part of an agile and collaborative team and a desire to work in an innovative, fast-paced, and future-facing environment.

 

Key responsibilities include:

  • Develop guest-centric product strategies that are grounded in consumer insights and ladder up to the Royal Caribbean brand promise.
  • Develop innovative concepts that enhance the guest experience and create meaningful differentiation in a competitive vacation industry.
  • Play a role in the product innovation process to define the brand’s approach, strategy, idea generation, organizational buy-in, and final concepts for new guest experiences.
  • Partner with the Analytics, Consumer Insights, Guest Experience, and Finance teams to develop research plans that result in uncovering of new, relevant insights.
  • Analyze diverse data sources to make data driven recommendations for strategies and concepts.
  • Partner cross-functionally to socialize strategic vision/direction and gain alignment on concepts.
  • Create presentations and briefs showcasing the strategy and concepts to share recommendations and gain buy-in from senior management and CEO.
  • Build and develop the critical thinking, strategic thinking, and creativity of team members.
  • Own multiple project workstreams at once and develop strategies in conjunction with manager

 

Qualifications, Knowledge and Skills:

  • Bachelor's degree in relevant field of study
  • Minimum 3-4 years of career experience; previous advertising, consulting, brand innovation, strategy, travel/cruise industry experience is a plus
  • Strong knowledge and passion for the travel and hospitality sectors
  • Strong creative thinking with ability to develop innovative ideas and solutions
  • Strong storytelling and presentation skills, experience presenting to executive leadership

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Company

Royal Caribbean Group

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