Senior Analyst, Search Engine Marketing

Job Description

Who We Are  

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.  
  
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.   

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.   

What You'll Do 

• 40% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault. 

• 20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics. 

• 15% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies. 

• 10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation. 

• 10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities. 

• 5% - Provide consistent and effective support to Manager level and above on forecasting and new business opportunities. 

Who You Are 

• A dot connecter, able to marry strategic thought and tactical objectives 

• Eager to advance problem solving skills, with the ability to be solutions oriented 

• A self-starter, takes initiative 

• A strong writer and communicator 

• Able to actively seek out and implement feedback 

• A hyper detailed oriented individual 

• An independent worker with strong time management and organization skills 

• A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment 

• A strong team player, willing to roll up your sleeves 

• A business mature individual who exudes professionalism and respect 

• Committed to the success of your team 

• Eager to guide and manage team members, will lead by example 

• A supporter of and advocate for diversity, equity and inclusion 

Preferred Skills & Experience 

• 1.5+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.