Social Media Video Producer, TODAY Digital

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The 4th Hour of TODAY is looking for a Social Media Video Producer to lead digital content for Jenna Bush Hager and Sheinelle Jones across social, digital, and TODAY.com.

This role is fully embedded with the show and talent, requiring someone who is confident working directly with on-air personalities and celebrity guests in fast-paced, high-visibility environments. They will partner closely with broadcast producers, bookers, and our digital teams to ensure every segment and guest has a strong, strategic digital extension.

This producer will own the end-to-end execution of content - from ideation through publishing - while driving social franchise development, real-time coverage, video extensions, and editorial output for TODAY.com.

This position is represented by the News Guild – NY CWA.

What You’ll Do:

• Lead real-time digital coverage of the 4th Hour -- clipping, editing, and publishing high-impact moments as they happen 
• Own talent coverage, regularly shadowing Jenna & Sheinelle (in-studio, backstage, pre/post-show) to identify and capture social-first content 
• Work closely with broadcast producers and booking teams to plan ahead for segments and maximize celebrity guest appearance across platforms 
• Concept, build, and lead social franchises (recurring formats, games, interview styles, audience callouts) featuring on-air talent and guests 
• Turn each segment and guest into multiple pieces of content (social clips, backstage, quick-turn formats, extended interviews) 
• Produce original digital content - from social to video and today.com articles - with talent and celebrity guests, both in-studio and around 30 Rock 
• Collaborate with our original video team to produce Jenna & Sheinelle-related video content
• Act as a key bridge between broadcast and digital
• Collaborate with today.com on editorial content tied to the 4th Hour, including pitching and helping produce and package TODAY.com stories, recaps, and guest-driven content 
• Ensure consistency across broadcast segments, social coverage, and site storytelling

Execution + Strategy

• Lead end-to-end execution: scripting, editing, writing, publishing, and optimizing content 
• Oversee on-site and in-studio digital activations, including audience callouts and interactive segments 
• Use performance data to iterate on formats and franchises, scaling what works 
• Manage multiple priorities in a fast-paced, live production environment 

Key Focus Areas

• Talent + celebrity-driven content ownership 
• Social franchise development and scaling 
• Deep integration with broadcast and daily rundown 
• Original video ideas
• TODAY.com editorial ownership 
• Real-time, in-studio execution 
• Multi-platform storytelling (IG, TikTok, YouTube Shorts, Facebook, TODAY.com) 

Qualifications

• 4+ years of experience in digital production, editing, or multi-platform content in a newsroom, studio, or entertainment environment 
• Bachelor's degree or equivalent professional experience
• Proven experience working directly with on-air talent and/or celebrity guests, with strong judgment and professionalism in high-profile settings 
• Strong video editing skills (Prem