Associate Website Merchandiser

About the Team

The Web Merchandising team is a key function in the Direct to Consumer (DTC) organization that collaborates cross-functionally to help Williams Sonoma continue to create an immersive, ecommerce first experience for our consumers. The team drives site merchandising strategy and execution for all categories, collaborating with merchandising to drive site implementation of product and content strategy, consumer experience strategy and optimization as well as with the digital operations team.

About the role

As an Associate Website Merchandiser you will execute online business, merchandise, and marketing strategies for multiple product divisions within the Pottery Barn Kids brand to maximize sales. You will identify opportunities and recommend new concepts to retain current and attract new customers to grow the brand reach and drive conversion, work cross-functionally with creative, merchandising, and e-marketing teams to ensure flawless execution, and participate in a dynamic, fast-paced, and fun team environment.

About the role

As an Associate Website Merchandiser you will execute online business, merchandise, and marketing strategies for multiple product divisions within the Pottery Barn Kids brand to maximize sales. You will identify opportunities and recommend new concepts to retain current and attract new customers to grow the brand reach and drive conversion, work cross-functionally with creative, merchandising, and e-marketing teams to ensure flawless execution, and participate in a dynamic, fast-paced, and fun team environment.

 

Responsibilities

• Manage website merchandising and product discoverability through general site merchandising (Homepage, categories, etc.), navigation/information architecture, and on-site search optimization.
• Work with E-Commerce Manager to develop and implement Web merchandising strategy, leveraging sales reporting and site performance insights to inform approach.
• Analyze daily, weekly, and monthly eCommerce sales performance and site metrics to identify opportunities for growth, conversion, and optimization; communicate findings to cross-channel partners.
• Identify and recommend new site content and experiences to address customer needs based on analytics, behavioral insights, feedback, surveys, and competitive analysis.
• Manage site content, site feedback, and enhance overall customer experience across site and across channels.
• Determine and manage all image asset requests and direction for each product launch, including attending offsite photo locations.
• Interface with merchandising teams to ensure site data integrity and correct product setup.
• Interface with site managers, project management, and e-technology teams for timely database uploads, site deployments, issue reporting, and performance reporting.
• Manage database uploads to merchant preview, dev, and QA testing environments.
• Coordinate and participate in daily site testing to ensure correct data integrity.
• Coordinate the archiving of website seasonal features, functionality, and products.
• Other projects as assigned.

Qualifications

• 2-3 years previous eCommerce, catalog or digital marketing experience.
• Advanced Excel skills
• Must have an interest in the linkage from systems to the Web, access database experience a plus
• Strong affinity for the product/concept. 
• Able to make timely decisions, anticipate problems and provide creative solutions. 
• Well-organized and extremely detail oriented. 
• Proven analytical and business planning skills. 
• Able to deal with ambiguity and a changing environment.
• Action-oriented and full of energy for challenges 
• Strong verbal and written communication skills for reporting findings and collaborating with stakeholders. 
• Ability to present data and insights to non-technical audiences. 
• Ability to handle m