Director Marketing Strategy

Director Marketing Strategy

Job Summary: 

The Director Marketing Strategy directs the strategic marketing efforts of a 1.8 billion-dollar omnichannel brand. This person, and their team, is responsible for, hindsight reporting and articulating strategies and briefs that set the high-level marketing, in store, omnichannel marketing direction across all channels, content and creative development. 

The Director Marketing Strategy is an experienced, customer-obsessed and highly strategic data-driven marketing strategist with the ability to leverage both the art and science of marketing. The person in this position brings a relentless drive for brand development, learning, continuous optimization and innovation. They are also an adept storyteller when it comes to both product, and strategic initiatives providing insight and motivation to cross functional teams that results compelling customer facing campaigns.

This person brings an equal ability to think forward and create long-terms plans and at the same time be flexible to pivot and guide change as needed to meet the changing needs of the customer and the business.

This position reports to the Chief Marketing Officer and is a key member of the Marketing Leadership Team, the Go-to-Market team, and a key strategic input-partner to the internal creative agency, “Blue House”.

Key Roles and Responsibilities

Strategic Planning

• Leads strategic marketing planning and go to market strategy
• Unites a deep understanding of the customer, business needs and business drivers to develop plans that drive business results
• Aggregates and integrates the FY plans

Merch Process Connection, Product Storytelling

• Creates strong relationships with senior and mid-level merchandise partners and connects into their process at key points
• Leads the upfront planning process as the primary partner for merchandising strategy on 1-3 year planning, key stories, strategies and go to market calendar
• Owns creative briefings to internal and external agencies including strategic oversight and communicating with creative team to kickoff each project
• Leads strategic direction for product storytelling throughout the marketing and customer communications. Represents an aggregated view across the entire assortment.
• Leads strategic insight and guidance on prioritization of product and stories across divisions based on current data
• Leads a team responsible for product storytelling throughout the entire marketing process including merchandizing all customer facing communications with the right product

• Collaborates and develops promotional programs in collaboration with Merchandising, Ecommerce and CRM and leads the execution of these critical initiatives to execution

   

Strategic Integration

• Leads the Briefings and Key Marketing Stories Development, creation and presentation
• Writes strategic briefs including the Merch Assortment Briefs and Kickoffs to the channel and creative teams for each marketing window.
• Serves as the voice back to merchandising for the customer and engagement perspectives as well as backwards facing analytics
• Owns the customer view of experience across channels and ensures consistent brand messaging across all customer touchpoints.
• Alongside Creative Director, leads the Content, Category Marketing and Creative teams as they begin content planning, creative concepting
• Sets the stage at key review meetings by providing reminders of key strategic planks and briefs
• Continues to ensure that the strategy is followed and stays on target through execution in channel plans, creative execution and content in Social, Email, Text, Ecommerce, Influencer, App, In-Store and paid channels 

• Directs the brands day to day go-to-market calendar, including content stories, promotions, channel planning, product flows and adjustments to current business needs.

   

Hindsight and Other Reporting

• Gathers information from various parties responsible for generating the learning in their areas of responsibility
• Creates and delivers an aggregated marketing hindsight