Senior Content Manager

<p><strong><span>Company Overview</span></strong></p> <p><span>At Leapwork, our vision is to break down the barriers between humans and computers through the world’s most accessible automation platform. We are the leading global AI-powered visual test automation solution, enabling some of the world’s largest enterprises to adopt, scale, and maintain automation—in under 30 days.</span><span> </span></p> <p><span>In today’s environment, where efficiency, automation and cost optimization are essential to enterprise growth, we are uniquely positioned to deliver impact.</span><span> </span></p> <p><span>In 2023, Microsoft, the world’s largest and most recognizable software company, recognised Leapwork as a truly innovative and disruptive product, leading to a strategic partnership that continues to be a major growth catalyst.</span><span> </span></p> <p><span>We’re now seeking a </span><strong><span>Senior Content Manager</span></strong><span> to join our team and help drive this next chapter of growth.</span><span> </span></p> <p><strong><span>The role:</span></strong><span> </span></p> <p><span><span lang="EN-US"><span>The Senior Content Manager will lead </span><span>Leapwork’s</span><span> content strategy and execution, responsible for creating high-quality materials that enable sales, partners and customers while elevating </span><span>Leapwork’s</span><span> brand presence in the market. </span></p> <p><span><span lang="EN-US"><span>This role will produce and manage a range of content including sales and partner enablement assets, case studies, web copy, blog posts and thought leadership articles. </span></p> <p><span><span lang="EN-US"><span>In addition, the Senior Content Manager will coordinate subject matter experts for byline opportunities, press commentary and other external content initiatives. </span></p> <p><span><span lang="EN-US"><span>As a “Player-Coach,” this role is both hands-on in content creation and mentor to the Content Team to ensure consistency, quality, and impact.</span></span><span><span> </span></span><span> </span> </span><span> </span></p> <p><strong><span>Key responsibilities</span></strong><span>:</span><span> </span></p> <ul> <li><span>Develop and write high-impact content including sales and partner enablement materials, solution briefs and customer-facing presentations</span></li> </ul> <ul> <li><span>Create compelling case studies that highlight customer success stories and measurable outcomes</span></li> </ul> <ul> <li><span>Write and edit website copy, blog posts, email content and campaign assets aligned to marketing and demand generation goals</span><span> </span><span> </span></li> </ul> <ul> <li><span>Partner with PR and communications teams to secure and manage SME participation in byline articles, interviews and press quotes</span><span> </span></li> </ul> <ul> <li><span>Ensure messaging consistency across all content by collaborating closely with product marketing, digital marketing and field marketing</span></li> </ul> <ul> <li><span>Maintain a content calendar that aligns with product launches, campaigns, events and external communications priorities</span><span> </span></li> </ul> <ul> <li><span>Coach and mentor to the Content Team to elevate content quality and throughput</span></li> </ul> <ul> <li><span>Develop editorial standards and guidelines that reinforce Leapwork’s tone of voice and brand identity</span></li> </ul> <ul> <li><span>Partner with marketing operations and digital teams to measure content performance and optimize for engagement and pipeline impact</span></li> </ul> <ul> <li><span>Manage relationships with external freelancers or agencies when additional capacity is needed</span></li> </ul> <p><strong><span>Required Skills / Experience:</span></strong><span> </span></p> <ul> <li><span>5-7+ years of experience in content marketing, communications or related roles within B2B technology</span></li> </ul> <ul> <li><span>Exceptional writing and editing skills with the ability to simplify complex topics for different audiences</span></li> </ul> <ul> <li><span>Proven ability to create content that supports sales enablement, demand generation and thought leadership</span></li> </ul> <ul> <li><span>Experience developing case studies, blogs, white papers, web copy and other marketing collateral</span></li> </ul> <ul> <li><span>Strong project management and organizational skills with experience managing editorial calendar</span></li> <li><span>Comfortable collaborating with subject matter experts and executives to develop bylines and media content</span><span> </span><span> </span></li> </ul> <p><strong><span>Why Leapwork? </span></strong><span> </span></p> <p><span>We are on an exciting journey of global growth – and this is your chance to get onboard and an opportunity to lead and shape digital transformation initiatives in a forward-thinking company, w</span><span>orking with and learning from a talented and passionate team committed to innovation and