Brand Manager (m/f/d)

The position is located in Munich and reports directly to the Regional Commercial Director.

The mission is to lead the development of the Baume & Mercier brand in Germany, Austria and all Eastern countries (Poland, Czech Republic, Romania, Bulgaria, Slovakia, Croatia, Serbia etc

You will be in charge of developing the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization

 

HOW WILL YOU MAKE AN IMPACT?

 

• Build and implement the yearly Business Strategic Plan and Budget
  • Propose and implement the distribution strategy to achieve the annual sales objectives
  • Develop the business on all channels: Wholesale network and Ecom
  • Define the Distribution strategy in each country and negotiate with key Partners Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.
  • Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, financial, etc…)
  • Maximize the network performance and anticipate trade evolutions and opportunities
  • Increase and improve the brand coverage
  • Develop solid partnerships and action plans with the trade
  • Monitor in-store inventory levels and stock rotation
  • Implement a sell out strategy and deploy activation plans per account
  • Develop the brand’s image in the market according to the guidelines
  • Report key issues and activities to the Headquarters on a regular basis
  • Prepare and present regular business reviews as well as the annual Business plan

 

• Propose and monitor the annual budget:
  • Monitor the implementation and control of budget expenses
  • Analyse and follow-up network sales and targets
  • Provide sales analysis and financial reports to Headquarters
  • Responsible for the local P&L

 

• Implement Marketing and Communication strategy, in line with Headquarters guidelines:
  • Develop the marketing strategy and initiatives within the defined expenses envelope