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QU
Sr. Product Manager, Subscriptions
QuizletSan Francisco, United Statesfull_timeVerifiedPosted 21 Jan 2025
💰 $189,000/yr($161,000/yr – $189,000/yr)
About the role
About Quizlet:
Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.
Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We’re on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.
Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.
To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.
About the Team:
The Subscriptions Growth team is pivotal in driving Quizlet’s double-digit year-over-year revenue growth by improving how users discover and adopt our premium offerings, ensuring a seamless transition from free users to engaged, paying subscribers. We partner closely with our core product partners to improve and build onramps to our premium product suite to encourage users to become active subscribers.
We’re a cross-functional team made up of Engineers, Designers, and Data Scientists who are passionate about guiding students to become active subscribers so that they can achieve their academic and career goals. Our vision at Quizlet is to deliver personalized study outcomes by making studying engaging, efficient, and rewarding while driving sustainable and scalable growth.
About the Role:
This is a high-impact role for a strategic thinker and doer, offering the opportunity to shape the future of Quizlet’s subscription business and help millions of learners achieve their goals. As the Sr. Product Manager for the Subscriptions team, you will work on Quizlet’s most significant revenue driver, leading efforts to optimize the end-to-end subscription funnel. Your mission is to accelerate subscriber growth by creating compelling, personalized pathways that guide free users toward becoming loyal, paying customers. You will own and drive the optimization of core paywalling, packaging, and conversion flows, ensuring the subscription foundation continues to deliver measurable growth.
This role offers the opportunity to collaborate closely with product managers across our core study tools to identify high-impact opportunities, design conversion-focused experiences, and experiment at scale. You’ll shape how Quizlet communicates the value of its premium features while leveraging data-driven insights to deliver measurable growth in subscriber activation, retention, and revenue.
This role is based out of our San Francisco office hub and requires 3 days per week onsite. You'll be required to be in the office on Monday, Wednesday, and Thursday and as needed by your manager or the company.
Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.
Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We’re on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.
Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.
To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.
About the Team:
The Subscriptions Growth team is pivotal in driving Quizlet’s double-digit year-over-year revenue growth by improving how users discover and adopt our premium offerings, ensuring a seamless transition from free users to engaged, paying subscribers. We partner closely with our core product partners to improve and build onramps to our premium product suite to encourage users to become active subscribers.
We’re a cross-functional team made up of Engineers, Designers, and Data Scientists who are passionate about guiding students to become active subscribers so that they can achieve their academic and career goals. Our vision at Quizlet is to deliver personalized study outcomes by making studying engaging, efficient, and rewarding while driving sustainable and scalable growth.
About the Role:
This is a high-impact role for a strategic thinker and doer, offering the opportunity to shape the future of Quizlet’s subscription business and help millions of learners achieve their goals. As the Sr. Product Manager for the Subscriptions team, you will work on Quizlet’s most significant revenue driver, leading efforts to optimize the end-to-end subscription funnel. Your mission is to accelerate subscriber growth by creating compelling, personalized pathways that guide free users toward becoming loyal, paying customers. You will own and drive the optimization of core paywalling, packaging, and conversion flows, ensuring the subscription foundation continues to deliver measurable growth.
This role offers the opportunity to collaborate closely with product managers across our core study tools to identify high-impact opportunities, design conversion-focused experiences, and experiment at scale. You’ll shape how Quizlet communicates the value of its premium features while leveraging data-driven insights to deliver measurable growth in subscriber activation, retention, and revenue.
This role is based out of our San Francisco office hub and requires 3 days per week onsite. You'll be required to be in the office on Monday, Wednesday, and Thursday and as needed by your manager or the company.
In this role, you will:
- Partner with user research, design, and data science to deeply understand the subscriber user journey and create a project roadmap to accelerate subscriber conversion and retention
- Design and execute A/B tests to experiment with paywalls, packaging, onboarding and messaging to improve conversion rates and billings
- Collaborate with the Principal Product Manager on Subscriptions Growth, as well as other product managers from Payments, Core Product, and Growth, to drive subscriber growth across our premium product suite
- Leverage data and user insights to prioritize opportunities and measure the success of initiatives
- Advocate for the needs of both free and paying users, ensuring solutions align with Quizlet’s mission to help learners succeed
- Communicate product updates and milestones to key stakeholders, while working with other teams to ensure business alignment
- Stay informed about trends and best practices in subscription growth, experimenting with new ideas to fuel sustainable revenue growth
What you bring to the table:
- 5+ years of experience in product management, with a proven track record of driving growth in a subscription-based product or service
- User-centered approach toward product management with a proven track record of driving key business metrics
- Expertise in designing and executing experiments that deliver measurable improvements in conversion an
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