Assistant Vice President, Marketing, Property & Buildings Northeast

This Opportunity

WSP is searching for a Assistant Vice President, Marketing for our Property & Buildings Business Line in the Northeast District. The position can operate from our New York City area offices.  Be involved in projects with our Property & Buildings Team and be a part of a growing organization that meets our client’s objectives and solves their challenges. 

WSP’s Strategic Growth Team (SGT) is a national group of collaborative and innovative problem solvers who frequently work across districts and regions to advance growth initiatives, secure the win, and leverage the expertise of the broader organization. We are looking for a marketing leader to partner with regional and/or district business line leadership (BLL) as well as SGT and the national business line to bring the best strategies and resources to drive client engagement, pursuits, and marketing activities across the region. The business line marketing leader will facilitate and/or support teams in positioning for major pursuits, including capture planning, proposal development, and interview coaching and debriefs, with an eye for continuous improvement. In addition, they will act as a knowledge manager for the BL, maintain BL-specific collateral, support marketing communications activity, and improve awareness of BL services to enhance cross-selling opportunities. The role will closely partner with BL leadership to support client-specific growth plans and build the pipeline with our key clients.

Your Impact

Marketing Management

• Works with Business Line Leadership to support overall Property & Buildings marketing strategy to help achieve sales and funding performance goals in alignment with regional and district strategic plans and business plans
• Works with Business Line Leadership  to facilitate go/no-go meetings, conduct pipeline updates, perform pursuit readiness reviews, and other meetings in support of sales and marketing activities for Property & Buildings
• Supports Business Line Leadership  and National Business Line Leadership (NBLL) to provide content that may be required for regional or corporate reporting on Property & Buildings  sales and development performance 
• Assists BLL with the annual development of Property & Buildings  strategies and partners to progress these initiatives
• May participate in or facilitate annual business planning activities in partnership with the BLL and DMD
• May oversee SGT staff assigned to partner with the Property & Buildings practice
•  Hold monthly briefings on BL performance and priorities with the Region and District Marketing Directors (RMD/DMD) 
• Additional responsibilities as assigned by the RMD, DMD or BLL

Pursuits & Clients

• Regularly acts as capture manager, proposal manager, and/or interview coach for BL’s opportunities, ensuring proper strategy and positioning in line with WSP’s standards
• Works collaboratively to develop and review qualifications packages, resumes, project descriptions and other tailored marketing materials for BL-specific content and messaging
• Supports client-focused activities and client care teams for key clients to build client relationships and understanding of client needs, and WSP’s response and solutions to those needs
• Engages in industry associations and at industry events
• Provides regular updates to the broader organization on the progress of BL’s top pursuits and client care teams
• Coordinates closely with regional and district marketing leaders to secure additional resources to support BL marketing activities
• Makes connections across business lines and geography to assist in cross-selling all of WSP’s capabilities in proposals and client activities 

Knowledge Management 

• Serves as the SGT’s primary point of contact in the district for the BL and acts as a liaison to the NBL marketing leader to find ways to foster and streamline collaboration and knowledge sharing in our matrixed organization  
• Develops and maintains business line-specific marketing collateral to enable the broader organization to understand the expertise and innovation of the business line and promote cross-selling of business line's services 
• Serves as a knowledge manager for the business line's staff, projects, technical innovations, and general qualifications 
• Trains, coaches and develops staff within the SGT to eventually conversant in the business line
• Support BLL with connecting to broader national initiatives as appropriate and needed (e.g.: Future Ready, Energy Transition and other campaigns)

Events & Communications     

• Aligns all regional business line communications and visibility activities with the national strategy for Property & Busin