Executive Director, MarTech Products

Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.

PRIMARY PURPOSE:

The Executive Director of MarTech Products will lead a team to create and execute the strategy and product vision for MGM Resorts MarTech and Ad tools. The Executive Director will internalize and deeply understand MGM Resorts growth strategy and align their team's mission and roadmap with this direction. They are a critical ally for the larger Marketing organization ‐ co‐developing solutions to supercharge growth and create competitive advantages to achieve business targets. The Executive Director of Marketing Technology challenges the status quo, champions greater experimentation, and inspires people toward a unified outcome. In this role, you will apply your passion for brand, infrastructure, and technology solutions, to guide recommendations and execution of digital marketing products across the MGM Resorts organization. To be successful in this role, the individual must be able to think strategically, work pragmatically in a dynamic environment, and value creating products and solutions across a matrix of partner teams.

• Lead and collaborate in cross‐functional teams of Engineers, Designers and Analysts to develop and drive the strategy and roadmap for Marketing Technology. Execute efficiently and deliver impact for our business and users. Provide leadership, direction, and lead holistic thinking across diverse product releases, platforms, and devices.
• Establish product vision for MarTech and Ad tools and build a unified strategy with platform capabilities such as automated marketing campaigns. Partner with Marketing and Engineering to develop products that will be of value to the organization.
• Develop a deep understanding of MGM’s data infrastructure in order to make informed decisions on advertising‐related integrations and scope engineering requirements. Identify and prioritize the tech investment and support resources necessary for innovation and continuous improvement to achieve the successful outcome of the product. Drive Buy vs Build decisions.
• Partner with Marketing, Analytics Teams and other Product Teams to establish campaign goals and success criteria with clearly measurable objectives and key results to deliver a great end‐user experience.
• Provide strategic thinking, leadership and oversight of the Marketing Technology team. Create an empathetic work environment that promotes teamwork, inclusion, performance feedback, recognition, mutual respect and employee satisfaction. Execute quality hiring, training and succession planning processes that encompass the company’s diversity commitment.
• Communicate and evangelize the product vision, budget, and progress to all stakeholders, including C‐level. Ensure communication promotes transparency and alignment throughout the organization. Develop, track and report KPIs.
• Stay abreast of MarTech and Ad tools trends. Seek creative ideas and inspiration in analogous organizations to continuously develop and improve products.

MINIMUM REQUIREMENTS:

• Bachelor's Degree or equivalent experience
• 8 years of equivalent or prior experience