Senior Manager, Product Marketing

The Senior Manager of Product Marketing will be responsible for developing and executing the product marketing strategy at Factor. This includes leading go-to-market strategies for new product launches, identifying customer segments, refining value propositions, and optimizing product positioning. Working cross-functionally with the Product Strategy, Tech, Brand Creative, Pricing and Performance Marketing teams, this role will ensure alignment across the customer lifecycle, from acquisition to retention. The Senior Manager will report to the Associate Director of Product Marketing and will focus on both product marketing campaigns for customer acquisition and strategies to drive long-term customer retention to beat conversion forecasts and create incremental revenue for America’s #1 ready-to-eat meal delivery brand.

Factor’s Mission:

Factor takes the guesswork out of eating well with fresh, nutritious, delicious meals and snacks for busy lives. We believe that a well-balanced diet is key to achieving a sustainable and healthful lifestyle long term. Factor makes it easy with chef-prepared, dietitian-approved meals, ready to heat and eat in minutes.

You will…

• Own and execute the product marketing strategy for new product launches, focusing on customer segmentation, positioning, messaging, and campaign briefing.
• Map out the user journey, gather insights, and identify customer needs to influence Product and Performance Marketing roadmaps.
• Partner with cross-functional teams, including Product, CRM, Tech, Brand Creative, Analytics, UX Research, and Performance Marketing, to improve the user experience and drive conversions, engagement, and retention.
• Be the Voice of the Customer for Factor, sharing insights and best practices to optimize conversion rates and long-term retention.
• Collaborate with Tech and CRO teams to optimize the sign-up funnel and landing pages through A/B testing and direct marketing strategies.
• Work with Product Strategy to refine customer segments and drive product development aligned with customer needs and wellness goals.
• Ensure alignment across messaging and execution for acquisition and retention efforts, collaborating with teams such as Product, Tech, Pricing, and Performance Marketing.
• Provide actionable insights to optimize ad campaigns, landing pages, and CRM segmentation, reducing CAC and improving CVR.
• Monitor key metrics (CAC, CVR, CLV, Customer Value Added) and assess the effectiveness of product marketing campaigns, identifying areas for improvement.
• Contribute to a consistent, customer-centric approach across all product marketing activities.

You are…

• Customer-focused: You are passionate about understanding customer needs and translating them into actionable insights that drive product marketing success.
• Collaborative: You thrive in a cross-functional environment, building strong partnerships with Product, Tech, and Performance Marketing teams to drive alignment and execution.
• Strategic: You know how to develop high-level strategies and guide execution, providing insights and clear briefings to ensure alignment across all marketing teams.
• Analytical and data-driven: You excel at using data to drive decisions, analyzing metrics like CAC, CVR, CLV, and retention to continuously improve campaigns.
• Results-oriented: You focus on outcomes and are committed to driving meaningful improvements in both acquisition and retention efforts.
• Agile and adaptable: You can adjust to changing priorities and environments, consistently delivering under pressure in a fast-paced industry.

You have…

• 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models
• A deep understanding of customer behavior, market trends, and competitive landscapes to create successful go-to-market strategies and drive conversions
• Proven experience working with online and offline marketing channels, including but not limited to Paid Social, SEM, and Direct Mail
• A solid understanding of both qualitative and quantitative research methods to shape effective marketing strategies, Tech and CRO roadmaps, and Product Strategy
• Experience collaborating with and influencing cross-functional teams across different offices, including Tech, Product Strategy, and Performance Marketing
• Excellent communication and presentation skills.
• BA/BS degree or equivalent experience.

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks