Strategic Business Development Representative

Overview

The Tyndale Company is seeking a Strategic Business Development Representative (SBDR) to join their high-performing sales team. The SBDR is a high-impact, outbound-focused role responsible for territory-level strategy execution, account prioritization, and strategic engagement to influence pipeline growth.  Identifying, qualifying, and developing new business opportunities to support the Strategic Account Executive (SAE) team. This role plays a critical part in driving growth by targeting energy and industrial sector accounts with potential for rental-to-ownership contract conversions. Success in this position requires strong prospecting skills, strategic thinking, and the ability to engage and influence key decision-makers.This is a strategic development function—not a transactional sales role—focused on opening the right doors at the right time using intent-driven insights and research. The SBDR is also responsible for scouting accounts under rental programs and identifying opportunities to convert these relationships into long-term ownership models through consultative outreach.

 

HYBRID/REMOTE: Tyndale supports a strong work-life balance. This opportunity requires onsite work a minimum of 1 day per week, and 4 days per week remotely. To be considered, candidates must reside within a commutable distance from our corporate headquarters in Pipersville, PA (Bucks County) or our location in Houston, TX (City Centre).

 

About Tyndale 

The Tyndale Company is a private, 9x Top Workplace winner in PA and 5x winner in TX, and an industry leading national supplier of arc-rated flame-resistant clothing (FRC) to the energy sector – including utilities, oil and gas, transportation, chemical manufacturing, and NFPA 70E markets. We’re a family-owned business providing a retail-style apparel experience to hundreds of thousands of energy workers across the US and Canada. We’re the leading distributor of innovative FRC solutions, and the largest industrial supplier of Carhartt FR, Ariat FR, and Wrangler FR clothing.

Responsibilities

Prospecting & Pipeline Generation

• Execute high-volume, high-quality outbound outreach via phone, email, and social platforms (LinkedIn, etc.).
• Conduct deep account research to map organizational structures, identify decision-makers, and prioritize targets.
• Identify and prioritize target accounts currently under rental agreements that show high potential for ownership conversion, using internal intelligence and market signals
• Develop, manage micro- territory strategies, and feedback loops to optimize account selections and penetration.
• Participates in pipeline reviews, go-to-market planning, and market segmentation initiatives
• Use tools like ZoomInfo Copilot and LinkedIn Sales Navigator to guide outreach based on buyer intent and relevance.
• Attend select industry trade shows and virtual events as part of outreach and pipeline-building strategies.
• Identifies and evaluates potential prospect accounts. Develops clear strategies and engagement plans to generate leads and guide follow-up efforts for new business opportunities.

 

Lead Qualification & Sales Acceleration

• Qualify inbound and outbound leads through discovery conversations and account analysis.
• Assess alignment between prospect needs and strategic offerings, including rental-to-ownership transitions.
• Set qualified meetings for SAEs and deliver warm hand-offs with clear context and documented insights.

 

Market Intelligence & Strategic Insight

• Monitor industry trends, competitor activity, and account-level changes across energy and industrial sectors.
• Independently develop weekly prospecting plans and refine approach based on results
• Exercise discretion in account prioritization, outreach strategy, and messaging selection aligned to campaign intent.
• Use contract trend data and market research to inform account selection and outreach strategy.
• Interprets account intel and applies judgment to define prospect readiness, solution fit, and timing of SAE handoff

 

CRM & Reporting

• Accurately log activities, lead statuses, and meeting notes in Salesforce.
• Report on prospecting metrics including calls, emails, meetings booked, and qualified lead volume.
• Provide feedback on messaging effectiveness, objection trends, and market intelligence.
• Maintain Salesforce data integrity by identifying duplicates, updating outdated info, and enriching records in real-time during prospecting.
• Ensure accurate lead segmentation, ownership, and campaign attribution to support effective outreach and