Regional Account Executive

About Us:

At Botrista, we are revolutionizing beverage culture with intuitive, Nature-guided drink-making technology. By empowering restaurants and establishments to expand their menus without added complexity, we are driving growth and innovation at the touch of a button. Awarded as one of the Best California Startups in 2023, our solutions create a new industry category, applicable to any cuisine, demographic, and business. With rapid deployment of our machines nationwide, we are delivering extraordinary beverage experiences to customers everywhere.

We are seeking an Account Manager to spearhead our growth in the Higher Education, Healthcare sectors and restaurant chains. This role will be responsible for identifying high-value prospects, managing relationships, and overseeing the full sales process from lead generation to installation and launch. The ideal candidate will be highly motivated, relationship-oriented, and focused on driving the placement and installation of Botrista Pro machines in key campuses, healthcare locations and restaurant chains. 

Requirements

Key Responsibilities:

Strategic Oversight:

• Develop and execute regional sales strategies to achieve sales targets and operational goals, with a primary focus on increasing revenue within the Higher Education and Healthcare sectors and restaurant chains. 
• Drive new business development by identifying high-traffic locations on campuses and healthcare facilities, connecting with key decision-makers (e.g., Food Service Directors, Directors of Retail), and ensuring successful site qualification for Botrista Pro machine placement.
• Utilize routing tools provided by the Commercial Planning Team to ensure timely visits and proper coverage of assigned routes and accounts, increasing operational efficiency and minimizing response times.

Monitor and drive achievement of quarterly KPIs, including:

• Number of installs and launches in qualified sites.
• Ensure Botrista Pro machines are installed at qualified sites based on strategic site qualification criteria (ICP – Ideal Customer Profile).
• Monitor account health post-launch, focusing on reducing churn, maximizing product usage, and maintaining customer satisfaction.
• Track progress towards (BCSD) and other operational targets.

• Ensure smooth installations and product launches by managing and owning the process from securing installation dates to launches and training at new locations.
• Collaborate with Sales/Operations Engineers (SOEs) and Field Service Engineers (FSEs) to optimize equipment uptime and streamline operational efficiency across the region.

Account and Relationship Management:

• Act as the primary point of contact for all sales-related matters within the Higher Education, Healthcare verticals and restaurant chains.
• Secure installation dates and coordinate with operations teams to ensure timely and smooth implementation of Botrista Pro machines.
• Develop and nurture long-term relationships with key decision-makers, ensuring strong post-sale engagement and customer satisfaction.
• You will own pilots in new verticals with new partners and expand Botrista’s presence with existing partners. You will own senior relationships with partners and present business reports to partners on Botrista’s impact.
• Stay closely connected to the directors/owners/operators to ensure a positive experience throughout the sales and installation process.
• Leverage established relationships to secure local referrals, growing the customer base through word-of-mouth and trusted recommendations.
• Build relationships and upsell customers.
• Qualify and maintain high CSD (cups sold daily).

Team Collaboration and Reporting:

• Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to deliver solutions and meet client needs to ensure long-term retention of clients.
• Maintain accurate records of all sales activities, customer interactions, and progress in the Salesforce.
• Provide regular updates to Director of Regional Management on sales performance, pipeline status, and key industry trends.
• Use data insights to continuously refine sales approaches, optimize lead conversion rates, and ensure the achievement of KPIs.

Market and Product Knowledge:

• D