Principal Technical Architect

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Job Category

Sales

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Technical Architect is a customer-facing, strategic position within the Solutions Engineering organization. With a blend of business, technical, and sales skills, the Technical Architect acts as a domain expert who utilizes a consultative approach to understand business and technical requirements. A Technical Architect helps our customers achieve a true omni-channel customer experience by applying their deep industry knowledge, understanding of data systems and integrations, and experience designing enterprise marketing solutions. Technical Architects help the sales teams develop and refine a customer-centric technical sales strategy and Salesforce-solution fit.Technical Architects are subject matter experts in one or more categories that may include: application architecture, data and information, integration, security, cloud computing, personalization, customer data platforms, distributed platforms, email, mobile, social media, digital marketing strategy, artificial intelligence, and analytics.Responsibilities

• Be the trusted advisor to our customers, prospects, and the broader Marketing Solutions Engineering (SE) team.
• Work with solutions engineers to understand the customer's unique business challenges and conduct architecture and solutioning workshops.
• Develop technical integration approaches, including data flow and architectural diagrams.
• Develop customized presentations, demonstrations, and prototypes to prove the solution's business value to the customer.
• Orchestrate targeted workshops that drive technical approaches and best practices aligned with the customer's defined business objectives and priorities.
• Present Salesforce Marketing Cloud technology infrastructure, with a deep understanding of the company's platform capabilities, hosting infrastructure, security, and integration capabilities.
• Assist Solutions Engineers in transferring knowledge to ensure successful use of the solution.
• Develop and deliver ongoing enablement, helpful content, repeatable solutions, and tools to support the Solutions Engineering organization.
• Continually participate in product, sales, and procedural trainings and certifications to acquire and maintain the knowledge necessary to be effective in the position.

Required Qualifications

• The successful candidate will have a strong understanding of digital marketing processes and significant experience developing and delivering data driven marketing solutions.
• Four-year college degree or equivalent experience with demonstrated proficiency.
• 5+ years of proven consulting and solution design experience in working with customers.
• Deep understanding of and passion for the digital marketing landscape.
• Experience designing data flows to ingest, process and export data across multiple systems.
• Experience delivering presentations and demonstrations to senior-level business and technical audiences.
• Experience facilitating customer-focused workshops.
• Excellent time management skills and the ability to support multiple, concurrent projects.
• Can configure an end-to-end solution on the Salesforce platform.
• Continually looking to experiment with and learn new technology
• Understanding of enterprise software sales process and methodologies
• Knowledge of server-side web development design languages, scripting languages, and protocols such as HTML, XML, JavaScript, HTTP, CSS, JSON
• Broad range of experience in large-scale database and data warehousing technology, ETL processes, analytics and cloud technologies.
• Data and CDP Expertise: Salesforce Data Cloud platform experience to support pre-sales engagements.
• AI Knowledge: Experience with machine learning concepts (predictive and generative AI), plus the ability to communicate value to diverse audiences.
• CRM Knowledge: Familiarity with Salesforce CRM and modern data stacks; comfortable discussing governance, security, and integration.
• Understanding of REST API integrations, SDKs.
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