Senior Director, Digital Marketing Transformation

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Revenue and Experience Management team drives revenue growth and enduring preference for Workday. We fuel Workday’s growth by delivering impactful experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world. The team is thinking bigger and bolder than ever before, fostering a higher tolerance for risk, to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales.

About the Role

Do you love to build for the future? Workday is looking for a passionate and innovative Sr. Director, Digital Transformation to partner across marketing, sales and our technology teams to build a modern volume-based demand engine. You will be the leader of a ground-breaking and cross-functional effort building the future of marketing at Workday! With data and insights, we have the goal to create automated engaging and performative journeys that deliver the right information to our customers at the right time to support their purchase decisions.
 

We are seeking a strategic leader to build, mentor, and empower a marketing team to create innovative solutions. You will lead the team to bring brand-new marketing initiatives to life through analysis, experimentation, and sophisticated technologies and tools. This will help advise and ultimately transform how customers engage with Workday and purchase our products. You’ll start with one area of the business, building the data, technology and operating model foundation and then help us scale globally. This role requires a deep understanding of digital marketing technology, demand generation channels, B2B buyer needs and consumption habits, and lead management in a B2B sales environment.

About You

Roles and Responsibilities:

• Build and lead a team of marketers to define, create, test, and monitor ground-breaking digital experiences to accelerate pipeline and product growth.

• Manage and execute large global cross-discipline implementations, leading digital strategy, organizational communication, program roll-out and measurement

• Develop new digital strategies for Brand to Demand programs executed globally; build innovative digital experience capabilities across Sales, Marketing, Technology

• Continuously challenge the status quo and look for ways to take performance to new levels. Maintain a constant cadence of testing with rigor of measurement and analysis. Be willing to take risks and experiment, while learning and failing fast as needed.

• Work across functions and levels – from individual contributors to key senior executives – ensuring comprehensive input and review throughout phases of ongoing projects / initiatives.

• Leverage data to understand performance, trends, issues and solutions. Build data-driven recommendations and champion data-driven decision-making. Forecast, measure, analyze and report the impact of digital programs on MQL, SQL, sales pipeline, revenue and sales cycle length.

• Evaluate and recommend new data, techniques, technologies and/or channels to keep Workday on the cutting edge.

• Continuously find ways to move with agility & purpose and push the boundaries of our capability today to envision tomorrow

Basic Qualifications

• 10+ years proven ability to build global Marketing programs for Enterprise B2B organizations

• 5+ years experience managing a team

• Solid understanding of marketing and sales technologies and channels (including but not limited to Adobe Experience Cloud, Marketo, DemandBase, LiveRamp, etc.)

• Analytical and quantitative skills to interpret data, generate insights and translate it into meaningful changes.