New Business Specialist

Company Description

Insights is a Learning and Development company which aims to change the world through the power of self-awareness. 

Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.

Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.

Job Description

We've created a new team within our Global sales function that will follow up on leads and actively seek new business. The team is Customer Acquisition and the role we're recruiting for is for a New Customer Specialist, which is a crucial role for driving new revenue by engaging with and converting qualified inbound leads into long-term customers.

As part of the Customer Acquisition Team you'll collaborate closely with Marketing, Sales Enablement, and Revenue Operations to optimize lead conversion, enhance engagement strategies, and deliver a customer-centric experience. Proficiency in, or the ability to quickly learn, the Insights suite of products and programs is essential to effectively position solutions for prospective customers.

You'll be rewarded with a basic annual salary that is estimated to be between $80- $100k + commission + Insights company benefits. 

Key Responsibilities

• Inbound Lead Conversion: Engage inbound leads to qualify, nurture, and convert them into customers.
• Lead Qualification & Nurturing: Assess potential customers’ needs and readiness, leveraging lead scoring and data-driven insights to prioritize outreach efforts.
• Outbound Prospecting: Proactively identify and reach out to high-potential prospects through various channels, including phone, email, LinkedIn, and industry events.
• Seamless Customer Experience: Ensure smooth transitions at each stage of the customer journey—from initial engagement, qualification, NCS interaction, and eventual handoff to an AM.
• Sales Process Optimization: Work with Revenue Operations to refine lead conversion strategies and align sales tactics with marketing initiatives.
• Collaboration with Marketing & Sales Enablement: Partner with Marketing and Sales Enablement to develop and refine sales collateral, and customer engagement decks to enhance the new customer engagement process.
• Performance Tracking & CRM Utilization: Use Microsoft Dynamics CRM, SalesLoft, LinkedIn Sales Navigator, and other tools to track engagement and conversion metrics.
• Marketing & Sales Synergy: Work in tandem with Marketing to ensure lead quality, content alignment, and optimized sales enablement tools.
• Data-Driven Decision Making: Track and analyse key sales metrics to continuously improve the lead conversion process.
• Proficiency in Insights Products & Programs: Maintain up-to-date knowledge of the Insights suite of solutions to effectively communicate their value and align offerings with customer needs.

How You’ll Be Measured

• Lead Conversion Metrics: Achievement of targets for qualified lead conversion.
• Pipeline Development: Growth and management of a strong pipeline of new business opportunities.
• Customer Engagement & Experience: Tracking improvements in response times and conversion rates.
• Sales Performance Metrics: Regularly achieving key performance indicators (KPIs) such as opportunity creation, conversion rates, and revenue contribution.
• Collaboration & Strategic Impact: Effectiveness in working with Marketing and Sales Enablement to refine demand generation strategies and develop effective sales collateral.

Qualifications

Key Competencies

• Lead Qualification & Sales Engagement: Extensive experience managing & converting qualified leads and moving them through the sales funnel.
• Product & Solution Expertise: Ability to explain product value, conduct consultations, and tail