BR-2514 Advertising and Acquisition Undergraduate Intern

Overview

WWF Overview  

For 60 years, WWF has worked to help people and nature thrive. As one of the world’s leading conservation organizations, WWF works in more than 100 countries, connecting cutting-edge conservation science with the collective power of our partners in the field – more than one million supporters in the United States and five million globally, as well as partnerships with communities, companies, and governments.  

  

At WWF, we are working to create an organization where the richness of all our unique views, experiences, and backgrounds combine to create the most sustainable and inclusive conservation outcomes possible, bringing the greatest benefit to the planet and every person who lives on it. 

  

Across the many cultures and individuals that represent WWF, we are unified by one mission, one brand, and one common set of values: Courage, Respect, Integrity and Collaboration. 

  

BRIDGE is WWF’s summer internship program. Launched in 2021, it is a paid internship opportunity aimed at a pool of talented undergraduate and graduate students who could bring fresh thinking and innovation to the environmental sector. WWF aims to employ interns who have not previously had a breadth of professional experience and have not previously considered conservation as a career pathway. 

 

Position Summary 

  

The Advertising and Acquisition Intern will assist in two critical components of WWF’s top-of-funnel marketing efforts: acquiring new-to-file leads and developing online ads that resonate with audiences. From a lead generation perspective, the intern will understand WWF’s acquisition strategy, implement at least one new vendor test over the course of the summer, and analyze the existing housefile for trends and performance. The intern will focus on reaching new audiences while maintaining data quality. From the online advertising perspective, the intern will assist in developing creative assets that can be used across paid digital media placements including paid social media and programmatic display placements. The emphasis will be on streamlining creative development and suggesting new concepts for holiday gift giving. The internship will culminate in a presentation of the summer’s overall findings and recommendations for future implementation. 

Responsibilities

Internship Description: 

 

• Research best practices for lead generation as it relates to non-profits. 

• Using research, analyze WWF’s current lead generation strategy and offer suggestions for optimization. 

• Review leads acquired throughout 2024 and 2025 to identify trends in data. 

• Help onboard a new lead generation vendor and implement a test campaign. 

• Review WWF’s current portfolio of available online ads as they compare to other non-profits. 

• Using Canva or Adobe Creative Cloud (Photoshop, Illustrator), develop digital asset templates for use across digital advertising channels including social media and display placements. 

• Ideate, present, and build new holiday campaign concepts including copy and creative assets for use in WWF’s end of year fundraising campaign. 

Qualifications

Minimum Requirements:  

  

• Pursuing an associate’s or bachelor’s program in business, marketing, advertising, communications, or a related field. Those studying outside these areas are still highly encouraged to apply. Must be an actively enrolled student and not received degree at time of internship start date (June 16, 2025). 

• Strong project management skills. 

• Basic familiarity with Adobe Creative Cloud, Canva, or similar tools. 

• Excellent verbal and written communication skills. 

• Ability to work effectively both independently and as a member of a team. 

• Able to meet deadlines and prioritize work as needed. 

• Identifies and aligns with WWF’s core values: Courage, Integrity, Respect, and Collaboration.  

• Demonstrates courage by speaking up even when it is difficult, or unpopular.  

• Builds trust with colleagues by acting with integrity, owning mistakes, and holding oneself accountable.  

• Welcomes other points of view and ideas, recognizing and embracing different and contrary perspectives with kindness, curiosity, and encouragement.  

• Makes conscious efforts to promote cooperative practices, behaviors, and ways of working across many groups and individuals.  

  

Preferred Qualifications:  

  

• Subject expertise in on