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Assistant Director, Annual Giving - Phonathon Operations

American University
4401 Connecticut Avenue, United Statesfull_timeVerifiedPosted 18 Jul 2024
💰 $100,000/yr($53,000/yr$100,000/yr)

About the role

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

Annual Giving Operations

Time Type:

Full time

Work Modality:

Hybrid 02 (On Campus 2 days/Week)

Union:

Excluded

Job Description:

Summary:

The assistant director initiates and oversees the recruiting, training, scheduling and management of approximately 50 part-time student callers and 5 student supervisors employed by AU’s phonathon program.  The assistant director is responsible for implementation of the phonathon’s annual solicitation schedule and for achieving the participation and dollar goals for each calling constituency.  Aspects of the position include: scripting, careful and regular monitoring of student caller performance, maintenance of proper staffing levels in accordance with the needs of the program, development of successful compensation models designed to motivate student callers to achieve objectives of the program, management of VanillaSoft calling platform, and analysis of phonathon-related annual giving reports.

The assistant director is also responsible for crafting and implementing a comprehensive plan for student philanthropy. The assistant director oversees the Student Philanthropy Council (SPC), including supervising the committee co-chairs who are paid student workers tasked with educating the student body on the importance of philanthropy and conducting the graduating student gift campaign.

Organizational Characteristics

  • This position reports to the Associate Director of Annual Giving. Reporting directly to this position are approximately 50 student callers and 5 part-time student supervisors. 

Essential Functions:

  • Responsible for recruiting, interviewing, hiring and training of student phonathon callers and supervisors. Ensure that staff is of sufficient size and capability to meet or exceed phonathon pledge and dollar goals on all constituencies during the course of the fiscal year. Develop and modify scripts and training methods, monitor staff performance and coach staff to ensure that the quality of all fundraising calls is consistently met. Develop creative and appropriate retention strategy for staff.

  • Set annual, monthly, weekly, and nightly goals for staff and ensure successful completion of these goals. Maintain direction and progress of the program through daily analysis of VanillaSoft and other Annual Giving reports. Implement appropriate changes to calling practices and/or staffing based on comparison of actual program statistics to stated program goals. Manage payroll for phonathon part-time student callers. Monitor requisitions, inventory and storage of all telemarketing equipment and materials.

  • Responsible for achieving expertise in all aspects of VanillaSoft, the phonathon’s automated telemarketing system. This includes training callers and supervisors on the appropriate calling and reporting procedures, loading prospects into the system, and accurate segmentation of constituencies and assigning of ask amounts.

  • Oversee a staff of calling supervisors and determine how to best utilize their strengths to assist in these three efforts.

  • Supervise and guide the Student Philanthropy cochairs as they design and implement a strategy for outreach that includes philanthropy education for the entire student body and a solicitation plan for graduating students. Performs other duties as assigned by the Director of Development, Annual Giving and the Associate Director of Annual Giving, Marketing to enhance the mission and goals of the Office of Development and Alumni Relations.

Position Type/Expected Hours of Work:

  • Full-Time.

Salary Range:

  • $53,000-$64,000 annually.

Operati

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Company

American University

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