Senior Growth Campaign Marketing Manager (m/f/d)

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Are you a marketer with experience in 360-across-the-channel media campaigns for Direct-to-Consumer brands? Do you feel at home in the segmented German media universe and/or have experience with marketing agencies? If you bring an ambitious ‘growth’ mindset and are excited about a rapidly growing, agile environment with a fun team, it sounds like we’d love to chat!

 

Role Background

Reporting to the Head of Regional Marketing Strategy and Planning, this individual is tasked with the (strategic) planning, execution and continuous refinement of our marketing and media campaign plans across the board. You will be responsible for aligning and executing the full-funnel media planning and buying strategies across various paid and owned channels, from awareness to conversion. In this context, you will be strategizing, planning, negotiating and purchasing ad space, ensuring effective cross-media audience targeting within the budget and with the right measurement in place. 

Based on performance, you will be responsible for optimizing the media and campaign budget to maximize the impact of our marketing campaigns and also drive innovation by testing new channels or ways to measure campaign impact. Post-campaign, you will dive into data to analyze impact and pull learnings for scaling activities in the future. Collaborating closely with cross-functional teams, internal and external stakeholders, and agencies, you will ensure alignment with overall business objectives while leveraging market insights to drive regional growth.

Working closely with our performance marketing team, you will make sure we effectively play offline and online channels together. This role requires a combination of strategic thinking, campaign and project management abilities, strong analytical skills combined with an innovative mindset, and creative problem-solving to optimize marketing efforts across various channels in Germany while still being very much in the details of the media planning and execution. Your contribution will ensure our marketing strategies and campaigns are both innovative and aligned with our broader financial and operational goals. The role will be based in Wolt’s Berlin office and is a fixed-term parental leave cover position.

 

What you’ll be doing

• Lead the development and implementation of impactful German 360 campaign and media plans to support business objectives.
• Ensure solid and detailed campaign plans and the operationally excellent execution of these across the board of paid, owned, and earned media, for various campaign types from brand to tactical or expansion/densification.
• Manage timelines, deadlines, budgets, and KPIs driving business results.
• Ensure cohesive brand, (Offline) media, promo, and online user acquisition strategies and execution.
• Manage regional campaign budgets effectively for meeting the overall media buying strategy and optimizing towards campaign and business goals.
• Coordinate with all internal and external stakeholders from the Partnerships teams over the Deals team, Brand Marketing, Performance Marketing, Channel managers, and media / creative agencies to ensure maximal collaboration and goal alignment.
• Brief creative teams to facilitate the development of compelling and relevant campaign content, as well as meeting deadlines for deliverables. 
• Drive the media buying across channels with an integrated full-funnel approach—offline and online, briefing media agency/partners and working alongside the internal media channel teams and managers for an aligned campaign planning, media buying, and meeting overall budgets and goals. 
• Lead buying negotiations with media agencies and vendors to secure effective ad placements across various channels, including TV, radio, print, and out-of-home.
• Track campaign performance, gather learnings, and provide recommendations for optimizing marketing mix allocation in order to maximize and scale impact, alongside our analytics team.
• Ensure meticulous campaign documentati