Director, Professional Engagement, Sponsorships & Congresses - Dermatology
TakedaAbout the role
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Job Description
About the role:
Join Takeda as the Director, Professional Engagement, Sponsorships and Congresses where you will be a champion of Takeda’s culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross-functional teams and executive leadership to develop and execute strategies that ensure maximum success. You will report to the Vice President, U.S. Dermatology Franchise.
You will be an integral member of the Dermatology Franchise commercial team and will be responsible for developing a vision for the dermatology franchise to establish Takeda as the psoriasis leader in professional engagements. You will foster a culture of trust and commitment to excellence within your team while partnering with the cross-functional team and external stakeholders.
How you will contribute:
Establish and lead a centralized professional engagement, sponsorships, and congresses strategy and execution function for the Dermatology Franchise. Develop professional engagement strategy and oversee execution for a new product launch, manage internal and external stakeholders, and lead cross-functional teams to help Takeda better serve patients.
Develop the professional education strategy and manage medical education marketing initiatives for a new product launch. This includes overseeing the creation, implementation, and accountability of interactions and feedback with external experts. Collaboratively leads the development and execution of brand strategies and innovative tactics designed to drive sales, expand market share, and enhance profitability.
People Leadership: Provide leadership and oversight to a team that facilitates strategy development of professional engagement and education, congress strategy and execution, and sponsorship process execution. Support the development of self and others to foster a positive culture within the team and with cross-functional partners.
KOL Development: Identify, cultivate, and maintain long-standing relationships with national and regional key opinion leaders (KOLs) and advisors and develop engagement strategy designed to inform appropriate KOL partnership to better serve patients and meet identified business needs; this may include engaging with KOLs to provide training on disease state, product and market dynamics for internal teams and training on disease state and product education for external healthcare professionals (HCPs)/Ambassadors.
Insight Generation: Monitor KOL insights regarding market dynamics, disease state, current and future treatment patterns, and competitive landscape. Distil these findings and perspectives into insights to share in a structured way with the broader team to inform brand plan and tactical execution. To support insight gathering and education efforts, manage the use of an HCP engagement tracking platform to identify appropriate HCP for specific fee-for-service activities based on qualifications and expertise directly related to the identified need.
Strategy and Tactical Development: Based on insight/trend identification, lead the development and implementation of regional strategies, tactics, and/or training solutions in collaboration with franchise, marketing, training, and cross-functional field counterparts. Ensure content, disease state and product messaging, resources, platforms, and execution are aligned with franchise strategy and strategic imperatives for that audien
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