Digital Marketing Specialist

Company Description

Ulbrich was established in 1924 and is family-owned and privately held.  An international corporation with subsidiaries located in the US, Mexico, Germany and Austria. Ulbrich employs over 700 people worldwide. 

At Ulbrich, we are Improving Lives with More Than Metal. We work hard for each other, our families, and the communities we live in.  The respect and integrity of Ulbrich team members, dedication to their professions, collaborative participation in lean, and ensuring that safety comes first, has created a culture that has a positive impact on the lives of many. We connect with the world through our responsibility to produce critical products that benefit mankind.  

The Ulbrich culture is guided by a set of shared values we call Our Core Tenets.  The tenets we live by each day are Continuous Improvement, Quality Commitment, Family Values, Total Company Involvement, and Customer Responsiveness. Through practicing these shared values, we drive profitable growth and success.

Come join the Ulbrich team and become part of a greater purpose and a promising future!

Job Description

Ulbrich Stainless Steels and Special Metals is looking for a Digital Marketing Specialist to join our Marketing team based at our Headquarters in North Haven, CT. The Digital Marketing Specialist will be responsible for owning and improving the company’s digital marketing execution across email, search, website, and paid digital channels, working closely with external vendors where applicable. This role is responsible for translating marketing strategy into effective, measurable digital performance. The Digital Marketing Specialist will serve as the day-to-day owner of Ulbrich’s digital systems, ensuring the company’s expertise is easy to find, clear to understand, and credible to technical audiences across modern search environments.

This position will also play an important supporting role in Ulbrich’s website, partnering with internal stakeholders and external agencies to ensure a smooth transition and strong post-launch performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

(The essential duties and responsibilities listed below are not all encompassing.  Other duties and responsibilities may be assigned consistent with business requirements.)

Digital Channel Execution & Optimization

• Own the day-to-day execution and ongoing improvement of Ulbrich’s digital marketing channels, including email marketing, SEO, website performance, and social media. Translate marketing priorities into clear digital actions and improvements. Monitor performance and adjust tactics based on data, insights, and business needs.

Email Marketing & CRM Hygiene

• Manage Ulbrich’s email marketing program, including segmentation, list health, testing, and reporting. Work within Microsoft Dynamics 365 and Click Dimensions to improve contact data quality, segmentation logic, and campaign effectiveness. Partner with internal stakeholders to support better CRM hygiene as it relates to email performance and reporting. Improve deliverability, engagement, and long-term list quality over time.

SEO, Search & Content Visibility

• Execute and support Ulbrich’s SEO strategy, including on-page optimization, technical fundamentals, and performance tracking. Ensure website structure and content organization support modern search behavior, including AI-powered and LLM-driven discovery. Improve clarity, structure, and consistency of digital content to support accurate visibility and representation in search results.

Website Management & Redesign Support

• Manage day-to-day website updates, performance monitoring, and basic UX improvements. Support Ulbrich’s website redesign by partnering with the Director of Marketing on digital requirements and priorities, coordinating with external web and SEO agencies, supporting SEO continuity and content migration, and monitoring post-launch performance and identifying optimization opportunities

Paid Media, Social Media & Vendor Coordination

• Serve as the primary marketing point of contact for Ulbrich’s paid media and PPC vendors. Partner with external vendors to translate marketing priorities into paid media campaigns. Review campaign performance, insights, and recommendations provided by vendors. Collaborate with vendors on optimization opportunities, budget pacing, and alignment with broader marketing goals. Ensure paid media efforts are coordinated with SEO, email marketing, and website initiatives. Manage organic social media publishing and performance tracking to support brand visibility and content distribution.

Analytics