Digital Project Management Strategist - Strategy and Communications Specialist

Requisition ID:  84988 

 

NextEra Energy Transmission, LLC (NEET) is the leading competitive transmission company in North America. We develop, finance, construct, operate and maintain transmission assets across the continent. We operate through our regional subsidiaries to integrate renewable energy and strengthen the electric grid. Is creating a sustainable future important to you? Join our world-class team today

 

Position Specific Description

This key position will manage digital campaigns that build community support, counter misinformation, motivate supporters and protect the company’s reputation. You will work within a team and partner with multiple cross-functional teams and agency partners to champion our projects and drive our digital story. 
 
With this team, you will work in a fast-paced environment and can make a significant impact enterprise-wide. Critical aspects of the role include public affairs strategy, digital marketing and project management. The position requires limited travel, which could be up to 10%. 
 
Responsibilities include: 
•    Contribute to digital public affairs campaign strategy to support developing and constructing new transmission and renewable energy projects across the country.  

•     Utilize strong project management and communication skills while leveraging agency partners and/or internal teams to develop content and oversee the execution of tactics on multiple channels, including paid media, social media, email and web.

•    Contribute to copywriting needs for digital campaigns. 

•    Execute social media responsibilities, including digital listening, publishing and community management.

•    Analyze digital campaigns, monitor their effectiveness, identify regional trends/issues and regularly report results to key business partners.  
•    Work with a message research team to execute polls and gather audience data. Leverages polling and audience insights to guide digital strategies and tactics to help build community support. 
•    Build and maintain relationships with internal business development partners while collaborating with media relations, public affairs, community engagement and legal staff to ensure an effective digital campaign.   
•    Dedication to customer service, ability to be flexible and comfortable with fast-paced and constantly evolving environments to meet assigned project demands; enthusiasm and passion for getting the job done. 
•    Work occasional nights and weekends as needed. 

•    Completes additional projects as assigned by supervisor. 
 
 
Desired Skills:

•    Bachelor’s degree or equivalent years of experience 
•    3+ years of relevant experience 
•    At least two years of public affairs or political campaign experience 
•    Firm grasp of digital tools and best practices 
•    Excellent verbal and written communication skills 
•    Strong project management skills and attention to detail 
•    Highly organized and deadline-driven individual 

Job Overview

This job requires employees in this role to actively support multiple social media accounts and create brand and advocacy content for distribution across digital channels. They must utilize their excellent communication skills and extensive knowledge of digital platforms to effectively engage with the public and represent the business and its subsidiaries online. In addition, they are responsible for utilizing news and brand monitoring tools such as Sprinklr or native tools to monitor public-facing conversations and feedback. This role aims to ensure that the company and its subsidiaries maintain a positive and engaging online presence that results in positive business outcomes while building and nurturing relationships with its online community.

Job Duties & Responsibilities

• Use social listening tools (Sprinklr) to monitor conversations and engagements and respond to customer inquiries and comments to correct misinformation or answer questions
• Create digital content for various platforms and ensures that the content aligns with the project or brand's overall messaging and objectives
• Analyze digital metrics to evaluate the effectiveness of campaigns and use data to make informed decisions about future content and engagement strategies while developing frequent (weekly/monthly) reports for leaders
• Administer, govern, and support company-wide publishing and listening tool (Sprinklr) and, as necessary, social media platforms
• Maintai