Marketing Manager

Position Title: Marketing Manager

Position Department: A.S. Marketing 

FLSA Status: Exempt
Full Time/ Part Time: Full Time

Reports To: Associate Director of Programs & Marketing

Compensation: $80,000-85,000

Click here to apply!

Associated Students Summary

Associated Students’ (A.S.) mission is to support and represent the students of San José State University by continuing the organization’s legacy of student advocacy and leadership; to enhance SJSU students’ education through high quality programs and services; and to prepare students as they move towards a thoughtful and purposeful life after graduation. 

A.S. is a non-profit auxiliary corporation serving the students of San Jose State University whose primary source of funding is from mandatory student body fees. A.S. Departments include the César Chávez Community Action Center, Child Development Center, General Services Center, Human Resources, Information Technology, Events, Marketing, Print & Technology Center, Student Government, and Transportation Solutions.

Position Summary

The Marketing Manager is responsible for the ongoing development and implementation of all marketing and communication strategies for the organization. The incumbent is responsible for developing department systems, serving as the key marketing contact for all departments, and overseeing the production of all promotional materials or marketing campaigns. This position directly supervises and provides direction to staff and student employees. The manager is also responsible for student assistant development, customer service, and establishing working partnerships with University departments or organizations.

Essential Functions

Strategic Planning and Oversight

• Develop and implement marketing plans or strategies that are aligned with the Associated Students’ mission and increase engagement in programs and services.
• Establish and maintain marketing and communication policies, procedures, or systems that promote brand identity and ensure efficient operations.
• Evaluate and optimize the use of print and digital marketing platforms based on audience effectiveness.

Department Operations and Budget Management

• Team schedules and workload planning.
• Annual budget creation, implementation, and monitoring.
• Monthly review and submission of credit card statements and department invoices.
• Ordering supplies and promotional materials.
• Approving hours department payroll and processing invoices.

• Coordinate HR-related activities such as staff requests, onboarding, and team announcements.

Project Management

• Delegate, review, and approve marketing-related projects, including campaigns, promotional materials, social media, advertisements, video production, and web content.
• Work collaboratively with stakeholders to write, edit, and approve content for various mediums including reports, grants, newsletters, website, social media, press releases, and event programs.
• Lead process improvement initiatives by reviewing and redesigning department forms and workflows, such as the Graphics Request Form, Marketing Request Form, and Promotional Meeting Request Form.

Staff Supervision and Development

• Recruit, hire, train, and supervise a team of student assistants and professional staff.
• Provide ongoing development, coaching, and support to staff, ensuring high performance and professional growth.
• Advise and mentor student government roles as needed/assigned, particularly the Director of Communications and the Students’ Election Commission (