Affiliate & Partner Marketing Program Lead

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. 

GEICO is seeking an Affiliate & Partner Marketing Program Lead to join our BoatUS team! Under limited supervision, DEVELOPS, EXECUTES and MONITORS advertising plans for media programs. RESPONSIBLE for project management and execution of a marketing program as approved by the Supervisor, Manager, or Director.

Boat Shows, TowBoatUS Fleet & Local Marketing (Primary Focus)

• Coordinate planning, execution, and post‑event follow‑up for assigned Boat Shows and local marketing events

• Support fleet marketing initiatives, including asset coordination, materials tracking, and partner communications

• Support administration and tracking of co‑op marketing funds, including documentation, approvals, and reconciliation support

• Maintain accurate records related to events, fleet initiatives, co‑op programs, and local marketing activities

• Serve as a point of contact for routine inquiries related to Boat Shows, fleet marketing, and local partner initiatives

• Identify and escalate execution risks, timeline issues

Affiliate, Influencer & Partner Marketing (Secondary Focus)

• Support day‑to‑day activities for affiliate, influencer, social, and partner marketing programs

• Coordinate onboarding, setup, and ongoing support for affiliates, influencers, and partners

• Maintain partner records, tracking assets, creative materials, and program documentation

• Monitor program performance and assist with preparation of recurring reports, summaries, and insights

• Support execution of promotional initiatives and partner campaigns

• Collaborate with internal marketing to ensure partner activities align with requirements

Cross‑Functional & Operational Support

• Contribute to process improvements, documentation, and workflow efficiencies across local, partner, and affiliate marketing programs

• Support internal stakeholders with timely updates, materials, and reporting related to assigned initiatives

Requirements:

• BA Degree Required (Marketing, Communications or Business preferred)

• 3 to 5 years marketing experience

• Partner Relationship Management platform experience preferred

#LI-MD2

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

 

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for yo