Content Director, Physician-Facing Programs

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Content Director, Physician-Facing Programs 

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.  
 
Location: Remote

Job Summary  
We are seeking a dynamic and visionary Content Director to lead our content strategy and development initiatives for programming to support practice staff at the point of care. This role requires a strategic thinker with a proven track record of creating compelling content that drives brand engagement and achieves business goals. The Content Director will oversee digital content creation for physicians, MAs/NPs and admins in the practice setting, manage a team of content professionals, and collaborate with various departments to ensure alignment with our overall marketing strategy. 

What You’ll Do  

• Develop and Implement Content Strategy: Create and execute a comprehensive content strategy that aligns with our brand vision and business objectives. 

• Lead Content Creation: Oversee the development of editorial calendar and high-quality content assets for PatientPoint programs place-based in offices to be seen by busy office staff. Maintain a consistent brand voice and messaging. 

• Team Management: Lead a team of content editors. Provide guidance, feedback, and professional development opportunities to team members. 

• Collaboration and Alignment: Work closely with marketing, product, and design teams to ensure content supports broader company initiatives and maintains consistency across all touchpoints. In particular, be a versatile player who can think through key idea and benefits of campaigns from both the needs of the patient and physician audience. 

• Content Optimization: Monitor and analyze content performance using outcome metrics or research initiatives. Utilize insights to refine strategies and improve content effectiveness. 

• Budget Management: Manage content budgets, allocate resources effectively, and ensure projects are delivered on time and within budget. 

• Industry Trends and Innovation: Stay updated with industry trends, emerging technologies, and best practices in content marketing. Drive innovation and incorporate new ideas into content strategies. 

What We Need: 

• Proven Experience: 8+ years of experience in content creation, with a minimum of 3 years in a leadership or director role. Experience in managing large-scale content projects and teams is essential. 

• Healthcare Experience: Strong track record of developing content to support healthcare communication initiatives, especially practitioners. Expertise in key aspects of how health systems and practices manage the business of medicine is a must. 

• Strategic Thinking: Strong ability to develop and implement strategic content plans that align with business objectives. 

• Excellent Communication Skills: Outstanding written and verbal communication skills with the ability to craft clear, compelling, and persuasive content. 

• Analytical Skills: Proficiency in analyzing content performance metrics and using data to drive decision-making and strategy adjustments. 

• Leadership Abilities: Demonstrated experienc