Growth Marketing Manager, Paid Social

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
*Banking services provided by MVB Bank, Inc., Member FDIC

As a Growth Marketing Manager II on Credit Karma’s paid marketing team, you will drive strategy and execution for the paid social media program. You should thrive in collaborative environments as you’ll be working alongside our Social Strategy, Brand, various agencies and other key stakeholders. This role requires a critical thinker with a strong appetite for testing and learning while driving forward best in class channel strategies and program growth.

What you’ll do:

• Oversight and optimization of a 7 figure annual media and production budget, ensuring efficient allocation of resources and alignment with business priorities
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, performance reports and provide actionable insights to stakeholders
• Collaborate with brand, creative, growth marketing, analytics and external agencies to ensure seamless campaign execution and a consistent brand experience across all social channels
• Expand reach and relevance with new audiences through best in class social media strategies, partnering with the organic social teams and brand strategy on creative and culturally relevant content
• Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Analyze campaign performance, identify key insights, and optimize strategies to maximize ROI and achieve overall business goals

Minimum Basic Requirements:

• 5+ years of performance marketing or social media experience
• Demonstrated experience scaling & optimizing large Paid Digital campaigns
• Demonstrated tactical excellence in at least one of the following acquisition channels: Display Prospecting, Display Retargeting, or Paid Social (Facebook, Instagram, etc.)
• Knowledgeable in ecosystem privacy policies like SKAN and ATT Prompts
• Advanced Excel for Google Sheet skills

Preferred Qualifications: 

• Proficiency with SQL/BQ and Looker
• 4+ years successfully create succinct and easy-to-understand reporting and analysis to optimize performance marketing and support the wider business and teams
• 4+ years of demonstrating overall marketing strategy from forecasting, budgeting, and planning--to resource allocation, prioritization, campaign execution, optimization, and reporting

Benefits at Credit Karma includes:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December

CA Pay Transparency Notice:

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The CA base salary for this role is $197,499 plus equity and benefits.

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for e