Assistant Sales & Marketing Manager - Retreat at Bunn Hill

Job Description

The Assistant Sales & Marketing is responsible for effectively marketing the community to maximize pre-leasing efforts prior to delivery. This role will provide guidance to the leasing staff as they walk prospective residents through the leasing process, direct marketing events, and assist the Sales & Marketing Manager as needed. You must be able to communicate and manage your time effectively.

Reports to: Sales & Marketing Manager

Indirect Reports: Sales & Marketing Assistant, Leasing Ambassadors

Duties/Responsibilities: The duties listed below are an outline of the Assistant Sales & Marketing Manager’s responsibilities and should not be considered an all-inclusive list. As the needs of the organization change, these duties may be modified as needed.

Leasing & Marketing

• Conduct all tasks necessary to close the sale in accordance with LEASE training guidelines including:

  • Generate new leads.

  • Complete guest cards.

  • Schedule & conduct model unit tours.

  • Lead follow-up.

• Review all applications, guarantor forms, and Housing Contracts.

• Prepare market surveys, Velocity reports, and marketing plans as needed.

• Participate in weekly Asset Management & New Development calls.

• Maintain relationships with university partners and participate in on-campus marketing events.

• Develop and execute new strategies and programs designed to meet pre-leasing goals.

• Promote the community via social media platforms and email/text campaigns utilizing the Property Management Software.

• Ensure an adequate stock of collateral and promotional items are available.

• Understand the Housing Contract and all related addendums and be able to clearly communicate to prospects and guarantors.

Leasing Office Operations

• Review daily opening and closing checklists, including model & tour route inspections , to ensure completion. 

• Attend and contribute to Landmark Lineup and required staff meetings.

• Ensure confidentiality of client, resident, and company information.

• Ensure all data is accurately entered in Entrata and daily follow-up is completed.

• Ensure leasing staff complies with corporate procedures and government laws on Fair Housing.

• Participate in all Move-in related activities including but not limited to:

  • Unit Placement Assignments

  • Unit inspections

  • Unit make-readies including but not limited to cleaning, painting, & furniture placement

  • Additional tasks as assigned by Sales & Marketing Manager

  • Assist Operations Team with Move-in Day as needed

• Maintain effective communication with prospective residents and guarantors.

• Assist in resolving future resident issues/conflicts and escalate to the Sales & Marketing Manager as needed.

Financial Management

• Plan and execute on-campus marketing activities within the confines of the marketing budget.

• Make purchases for the property & provide documentation/receipts as needed.

• Assist in collecting application fees, security deposits, and other income as needed.

Team Management

• Understand LEASE training guidelines and marketing best practices and train the leasing staff accordingly.

• Identify individual development needs of the leasing staff and provide coaching opportunities to improve their knowledge and skills.

• Conduct weekly or bi-weekly leasing staff meetings.

• Recruit and interview applicants to fill vacant leasing staff positions.

• Prepare and manage leasing staff schedules.

Education & Experience

• High School diploma or equivalent required.

• Bachelor’s degree preferred.

• 2 years’ leasing experience in the student housing industry preferred.

• New Development/Lease-Up experience preferred.

Preferred Knowledge, Skills, & Abilities

• Most possess strong organization and communication skills.

• Must possess strong leadership and problem-solving skills.

• Must be reliable, responsible, and dependable.

• Proficient in Microsoft Office Suite or related software.

• Entrata experience preferred

Work Environment

• The work environment characteristics described herein are representative of those an e