Brand Marketing Associate- Starbucks

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

The Out of Home (OOH) Division at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the foodservice industry, ensuring that we are always at the forefront of industry trends and innovations.

 

The Nestlé Out-of-Home division is looking for a Brand Marketing Associate with experience in product management and a track record of success growing business and improving returns via product portfolio management. This role will develop strategic recommendations based on robust analysis and lead critical initiatives inclusive of smallware category management and Seasonal promotion support.  The Marketing Associate will have responsibility for a branded food or beverage category (or categories), and develop business and marketing objectives, strategy and tactics for the business, Out-of-Home channels and will execute against these plans. They will focus on delivering the category plans with a strong prioritization on end-to-end new product development, commercialization and launch to increase sales and profits. They will manage daily activities relevant to the success of these new categories and brands.

 

Summary of Key Responsibilities:

• Identifies and implements initiatives to improve consumer relevance and financial delivery of existing products through cost and portfolio optimization, product performance, packaging, or price-pack architecture.
• Drives product strategy and commercialization against operating plans and budgets by analyzing product performance vs. expectations and providing meaningful action plans to address variances in performance against the annual plan.
• Execute day-to-day tactical Product Marketing plans for the brands. Manage external agency partners.  Manage and control brands’ budgets. Leverage and use key insights to identify new opportunities. 
• Prepares annual business plans and business review and assists in the on the mid and long-term strategic business planning.
• Leads regular updates on initiative performance and makes recommendations to optimize. This includes annual & monthly reviews of category performance, weekly Seasonal promotion performance, and ad-hoc analysis supporting relevant brand teams.
• Provides forecast planning support for Brand, Supply Chain, Commercial Development, and Demand Planning teams.
• Sustains a high level of relationship management with cross functional partners, including product & project management.  Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory and supply chain to accomplish aggressive new product plan