Senior Analyst, Data Analytics & Intelligence

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

The Sr. Analyst, Data Intelligence is responsible for reporting and analyzing CRM marketing performance marketing analytic strategies and partnering with larger Analytics team to present, sell, and deliver results, strategic recommendations to assigned clients.  The Sr. Analyst works across the Strategy, Analytics teams to translate business questions into analytics, measurement requirements that define deep dives and adhoc investigation.  The Sr. Analyst also works closely with data engineering to define measurement/dashboard specifications for implementation.

What You'll Do:

• Synthesize quantitative and qualitative data into an easily understandable story, recommendation, or presentation
• Craft a meaningful story around data that answers business questions, enables decision making, or provides strategic recommendations
• Thoroughly explore unfamiliar data to identify major and minor trends as well as important distributions
• Create hypotheses based on exploratory data analysis, independently evaluate if these hypotheses can be proven or disproven, and prove or disprove hypotheses using multiple data sources
• Independently and methodically problem solve, troubleshoot technical issues, debug SQL, and think critically
• Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages.

Qualifications

• 4 or more years of marketing analytics experience
• Have demonstrated experience in statistical and econometric methods / analysis 
• Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
• Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver to client stakeholders
• Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, GBQ or other platforms
• Fluent in SQL (required), working knowledge of Python, R, SAS, SPSS, or any other advanced analytics tools (Plus)
• Have a solid understanding of industry metrics: Media (e.g. impression, GRP, CPV, CPC, etc.), Measurement analytics, business measures (LTV, ROI, NPS, Effectiveness, etc.), Statistics (Correlations, statistical sample sizing, t-value VIF etc.)

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and a