VP, Go-to-Market Strategy & Execution

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About the Role:

The VP, Go-to-Market Strategy & Execution will lead the development and execution of the company’s commercial go-to-market strategy for Pharma Solutions. This role will be responsible for defining how the organization brings its solutions to market, including market positioning, commercialization strategy, product monetization, product launch planning, and cross-functional execution across sales, marketing, product, and client success teams.

This leader will ensure the organization has a clear, scalable GTM model that accelerates growth, drives market adoption, and maximizes customer value. The role requires strong strategic thinking, operational rigor, and the ability to align multiple teams around a unified commercial strategy.

This role reports to the Chief Commercial Officer & President of Pharma Solutions and will work closely with sales and customer success leadership.

Key Responsibilities:

Go-to-Market Strategy

• Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings.

• Develop clear commercialization strategies for new and existing products. 

• Identify priority growth opportunities across pharmaceutical manufacturers, brands, advertising agencies, and market access stakeholders.

• Ensure GTM strategies align with company revenue objectives and broader commercial priorities.

GTM Execution & Product Launch Leadership

• Lead the planning and execution of product and solution launches across the pharma portfolio.

• Develop launch frameworks that include:

  • Market readiness plans

  • Sales enablement materials

  • Messaging and positioning

  • Customer engagement strategies

• Establish repeatable GTM processes that allow the organization to efficiently bring new solutions to market.

Commercial Positioning & Market Strategy

• Define and refine the value proposition and messaging for pharma solutions in partnership with marketing and product teams.

Cross-Functional Commercial Leadership

• Drive collaboration across teams to ensure the organization operates with a cohesive commercial strategy and execution plan.

• Establish operating rhythms and processes to support GTM planning, prioritization, and execution.

• Serve as the cross-functional leader for go-to-market execution, ensuring alignment across:

  • Sales

  • Product & Engineering

  • Marketing

  • Customer success

Sales Enablement & Market Activation

• Equip the sales organization with the tools and resources needed to effectively sell the company’s solutions.

• Support strategic deals by helping position solutions and articulate value to pharmaceutical clients.

• Develop sales enablement strategies including:

• • Commercial playbooks

  • Competitive positioning

  • Customer narratives

  • Training and enablement resources

Market Intelligence & Competitive Strategy

• Use market insights to guide GTM strategy, product prioritization, and commercial investments.

• Monitor industry trends, competitive dynamics, and emerging opportunities within:

  • Pharmaceutical commercialization

  • Market access innovation

  • Digital health engagement

  • Patient affordability and access solutions

Performance Measurement & Continuous Optimization

• Define and track KPIs that measure the effectiveness of GTM strategies and commercial execution.

• Analyze market adoption, program utilization, customer engagement, and commercial performance.

• Continuously refine GTM strategies based on performance insights and evolving market needs.