Senior Digital Marketing Associate

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

Professional

All Job Posting Locations:

Danvers, Massachusetts, United States of America, Remote (US)

Job Description:

About Cardiovascular

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

This is a remote role available in all states/cities within the United States. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application. We invite candidates from any location to apply.

We are searching for the best talent for Digital Marketing Associate.

Purpose: As the Digital Marketing Manager, you will be instrumental in helping to craft and execute impactful commercial marketing strategies for J&J Heart Recovery’s therapies and products throughout the U.S.  You will help drive strategy for a team that works collaboratively with product marketing, professional education, sales training, reimbursement and conference leads to ensure that the brand is compellingly delivered to our customers in a consistent yet strategic manner through all of our channels.  Your work will propel patient access to J&J Heart Recovery’s lifesaving solutions across multiple therapeutic areas and HCP stakeholders. The position will report into the Senior Manager, MARCOM and will work closely with the broader marketing team, digital solutions group, sales team, and corporate communications in addition to other cross functional areas.

You will be responsible for

• Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication
• Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis
• Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution
• Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
• Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective
• Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation

Qualifications/Requirements