Manager - Public Information (Library) - (Non-Civil Service)

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Job Summary

Job Description
 

Overview

The Manager-Public Information oversees, manages, and facilitates the successful implementation and execution of the city's public information functions to ensure effective communication with the public and the media providing information regarding city policies, operations, programs, services, and news. The Manager – Public Information serves as the strategic communications lead, responsible for planning, directing, and executing comprehensive internal and external communication initiatives. This role ensures accurate, timely, and effective dissemination of information to the public, media, stakeholders, and internal audiences while protecting and enhancing the City’s and Department’s image. The position supports communication, executive-level communications, media relations, and strategic messaging.

Essential Functions

1 Serve as the primary liaison and spokesperson with local, regional, and national news media; respond to media inquiries and coordinate interviews and press briefings.

2 Develop, write, and distribute press releases, media advisories, crisis communications, and public statements.

3 Develop and manage internal and external communication strategies, including newsletters, department updates, public notices, community meeting communications, and customer responses.

4 Oversee social media strategy and operations, including content development, monitoring, analytics tracking, and public engagement.

5 Manage and oversee website content, including creation of new pages, updates to existing content, publishing public notices, and ensuring accuracy and accessibility of information.

6 Develop executive communications, including talking points, speeches, external publications, executive correspondence, and departmental updates.

7 Prepare written materials and communications related to budget, financial information, and operational updates for executive leadership and City management.

8 Manage and coordinate design, graphics, photography, and video production for internal and external communications and events.

9 Oversee the development and distribution of annual reports, division performance reports, and communication metrics.

10 Develop and submit award applications and recognition submissions on behalf of the department.

11 Manage procurement processes and vendor relationships, including scopes of work, quotes, contracts, invoices, billing, delivery orders (DOs), and requisitions (RCs).

12 Administer and manage division communication budgets and expenditures.

13 Establish short- and long-term communication goals aligned with departmental and City objectives.

14 Provide strategic communication counsel to executive leadership, departments, and partners.

15 Execute special projects and ad-hoc initiatives for the department and partnered departments.

16 Supervise, coordinate, and oversee communication-related staff, contractors, and vendors.

17 Ensure compliance with City policies, branding standards, communication protocols, and public information regulations.

Knowledge, Skills, and Abilities

• Principles and practices of public information, public relations, and strategic communications
• Media relations, crisis communications, and emergency communication protocols
• Government communications, public sector transparency, and public accountability
• Digital communications platforms, social media strategy, and web content management
• Branding, marketing, and public engagement strategies
• Procurement processes, contract management, and budget administration
• Graphic design, multimedia production, and digital content development
• Performance measurement, reporting, and communication analytics
• Exceptional written and verbal communication skills
• Strategic planning and organizational communication development
• Media engagement and spokesperson communication
• Crisis management and high-pressure decision-making
• Executive-level communication development
• Project management and multi-tasking
• Leadership, supervision, and team coordination
• Vendor management and negotiation
• Budgeting and financial oversight
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